Senior Director, Consumer Engineering

Overview

As the Senior Director of Consumer Engineering
, this is a chance to accelerate what's already working at a company with momentum, resources, and clarity of purpose. You'll lead the teams building the registry, shop, and consumer experiences that millions of families depend on. You'll shape how we evolve these core products while exploring new ways to serve parents through expanded business lines and deeper engagement.

Leading four front-line engineering managers and a team of 30+ engineers across web, iOS, and Android, you'll be responsible for the technical foundation that turns confusion and anxiety into confidence and joy. When a sleep-deprived parent opens our app at 2am searching for the right bottle, when someone discovers the perfect gift through our registry, when a first-time mom finds the article that answers her burning question, or when a family seamlessly shops from our curated selection—that's your team's work making a real difference in people's lives.

You'll form a true product triad with the VP of Consumer Product and Senior Director of Design—three equal partners shaping Babylist's future together. Engineering won't just execute the vision; you'll be instrumental in defining it. Reporting to the CTO, you'll balance the bold vision of where Babylist needs to go with the pragmatic execution of getting there, ensuring we're building both the right things and building things right.

This isn't just about scaling infrastructure or shipping features—it's about empowering families during one of life's most transformative experiences.

• Experienced Leader
  : 12+ years building and leading engineering teams at consumer technology companies, with 8+ years in leadership roles. You've been through multiple stages of growth and know what it takes to scale both systems and teams.
• Consumer Product Expertise
  :
  You understand what makes consumer products truly delightful—from lightning-fast mobile experiences to thoughtfully designed web interfaces. You've scaled products to millions of users and have strong instincts for what creates sticky, valuable experiences that parents will rely on daily.
• Business & Product Acumen
  :
  You connect the dots between business model, product strategy, and engineering investment. You're a strong thought partner to Product and Design, bringing sharp judgment about where to place bets, which new opportunities to pursue, and how to evolve core products from very good to great. You have strong opinions on what will drive value for families navigating parenthood.
• Strategic Operator
  :
  You think ahead—anticipating technical challenges, capacity needs, and architectural inflection points before they become blockers. You make pragmatic decisions that balance moving fast with building for the long term, especially important as we expand into new business lines while strengthening our core.
• Intentionally Focused
  :
  You're ruthless about focus. You align engineering effort to business impact, drive clarity on what matters most, and protect your teams from distraction. When you commit to something, you deliver—and you help the organization say no to everything else so we can go deep on what moves the needle.
• Clarity & Communication
  :
  You bring precision and context to every conversation, whether you're presenting roadmaps to executives or explaining tradeoffs to engineers. You cut through ambiguity, create alignment across a distributed team, and ensure everyone understands not just what we're building, but why it matters for our customers and business.
• Cultural Leader
  :
  You're known for building places where engineers do their best work. You recruit exceptional talent, develop strong leaders, and create cultures of ownership, excellence, and continuous learning. People grow under your leadership and are energized by the opportunity to build something meaningful.
• Change Leadership
  :
  You lead teams confidently through growth and evolution—whether it's new processes, org changes, or expanding into new product areas. You bring clarity when things feel uncertain and help people see the path forward, maintaining momentum and morale even when the landscape is shifting.
• Systems…