Traffic Anchor​/Reporter

Overview

News4

JAX, the #1 station in Jacksonville, is looking for an experienced, energetic Traffic Anchor/Reporter to be a key part of our news team. This role is responsible for delivering accurate, timely traffic reports across on-air broadcasts while also owning the Traffic, Transportation, and Construction beat. The ideal candidate is a strong storyteller who understands how mobility issues impact our community and can translate complex information into clear, actionable content for viewers and digital users alike.

• On-Air Traffic Anchor
  • Deliver live and recorded traffic reports during newscasts, breaking news coverage, and severe weather events.
  • Clearly communicate traffic incidents, construction impacts, road closures, transit disruptions, and alternate routes.
  • Collaborate closely with producers, meteorologists, and assignment desk to ensure seamless coverage.
• Traffic / Transportation / Construction Beat Reporter
  • Own and develop the station's traffic, transportation, and construction beat.
  • Pitch, report, and produce enterprise stories related to roadway safety, infrastructure projects, commuting trends, transit systems, and government transportation decisions.
  • Build strong relationships with transportation agencies, law enforcement, DOTs, city planners, and community stakeholders.
  • Provide context and accountability reporting that goes beyond daily traffic hits.
• Multi-Platform & Digital Focus
  • Create content for streaming newscasts, OTT platforms, website, and mobile apps.
  • Write and publish digital stories, breaking news updates, and explainers.
  • Use social media to share traffic updates, promote stories, and engage with viewers in real time.
  • Contribute to special projects, interactive maps, and data-driven traffic coverage.
• Newsroom Collaboration
  • Participate in editorial meetings and contribute story ideas.
  • Assist with live field reporting as needed, including breaking news and major events.
  • Maintain a professional, credible on-air presence that reflects the station's brand.

• Bachelor's degree in Journalism, Communications, or a related field preferred.
• Prior on-air experience as a traffic anchor and/or reporter. (2-3 years preferred)
• Strong live reporting and breaking news skills.
• Demonstrated ability to produce content across TV, streaming, digital, and social platforms.
• Knowledge of traffic systems, transportation issues, and local geography preferred.
• Proficient with newsroom systems, traffic software, and digital publishing tools.
• Excellent writing, storytelling, and communication skills.
• Ability to work flexible hours, including early mornings, evenings, weekends, and holidays.

• Strong editorial judgment and attention to accuracy.
• Comfortable explaining complex issues in a clear, relatable way.
• Self-starter with the ability to manage a beat and generate enterprise content.
• Engaging personality with a community-first mindset.
• Calm and confident under pressure during breaking news situations.

• WJXT/WCWJ is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WJXT/WCWJ will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

Interested candidates, please submit your resume and cover letter detailing your relevant experience to Robert Brown at