Messaging Specialist

USA TODAY is looking for talented journalists to join our newly reimagined audience team! If you apply, please do so directly at the link and not through Linked In. I am on the hiring committee for all, so happy to answer any questions you may have!

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Jennifer Hefty, Senior Director of Engagement Strategy

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USA TODAY is looking for a high-energy, audience-focused Messaging Specialist with journalism experience (required) to monitor and advise on the performance and innovation of USA TODAY’s messaging portfolio – focusing primarily on email newsletters.

The ideal candidate is passionate about preserving the future of news through innovative storytelling and engagement experiences. This role is right for you if you’re constantly monitoring the latest trends in messaging (including email newsletters, SMS, Whats App, Discord) and emerging platforms and love to experiment and innovate. As a key strategic leader on the new USA TODAY audience team, you will combine expertise in newsletter strategy, messaging, data analytics, and platform insights to grow audience and discoverability, deepen engagement, and support new revenue opportunities.

You will take a portfolio-wide view of USA TODAY’s newsletter and messaging offerings, translating editorial and business priorities and audience needs into experiences that are timely, relevant, and engaging. You will also help strengthen audience engagement across the newsroom by coaching journalists on effective newsletter and messaging practices that build trust and loyalty. The successful candidate will be a collaborative, strategic thinker who can work across divisions and translate company-wide priorities into clear, actionable plans for the newsroom.

Help us ensure the future of journalism is strong and that our newsroom continues to evolve to meet the needs of a growing digital audience. This position is remote and can be based anywhere in the US, except for Alaska, Hawaii and Wyoming. If you live near one of our local newsrooms, you may have the option to use that as a base of operations.

• Lead USA TODAY’s email newsletter…