Personal Banker Associate - Jacksonville, FL

Personal Banker Associate I – Jacksonville, FL

The role will be a Retail Personal Banker I, following a 4‑8 week onboarding and education program with rotations in operations and Sales & Service. Candidates will become fully certified to serve in the Retail Personal Banker family after completion, demonstrating skills necessary for the role.

• Use the consultative sales process and Financial Needs Assessment to build a thorough customer profile and identify current and future financial needs.
• Maintain in‑depth knowledge of Retail consumer and small business products/services and recommend appropriate solutions using value proposition.
• Utilize CAMP and approved marketing tools to proactively reach out to customers and set appointments for periodic financial reviews.
• Focus on cross‑selling to existing customer base and engaging in outside sales activities such as Membership Advantage onsite presentations, business sales calls, community financial literacy events, etc.
• Establish close working relationships with assigned Business Partners (Mortgage, Small Business, Commercial and Investment) and refer customers appropriately.
• Consistently meet or exceed customer experience and individual/team production goals and enhance year‑over‑year revenue growth measured by the Financial Center P&L.
• Provide guidance to CSRs regarding the sales and referral process.
• Maintain a friendly, helpful demeanor, professionalism, and ethical behavior at all times.
• Open and service the full range of Retail products in accordance with established procedures.
• Participate in consumer loan and bankcard process, own sourced loans from application through closing.
• Open/close Financial Center or Bank Mart as directed by the Financial Center Manager.
• Follow fraud and risk mitigation procedures and keep up to date on Retail policies.

• College degree or equivalent experience providing transferable skills.
• Experience in the financial industry preferred.
• Comfortable with sales activities designed to acquire new consumers and small business customers and cross‑sell to existing customers.
• Ability to perform advanced math functions for analysis of credit and financial information.
• Professional appearance and strong verbal/written communication skills.
• Working knowledge of Retail policies and procedures for sound judgment.
• Requires S.A.F.E. Act registration at the time of employment through NMLS.

None. (No supervisory responsibilities.)

Normal office environment with computer screen use. Up to 10% travel within the affiliate for training and classroom sessions outside the affiliate.

Jacksonville, Florida 32246

Base salary is reflective of the range of salary levels for all roles within this pay grade across the U.S. Individual salaries vary based on role, skill set, experience, education, and geographic location. Extensive benefits programs support physical, financial, emotional and social well‑being. For more details visit

Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.