CRM & Business Intelligence Specialist

Job Title:

CRM & Business Intelligence Specialist

Location:

Jacksonville, FL

Employment Type:

Full-Time

Organization:
Sporting Club Jacksonville

Teams Supported: USL Men’s & Women’s Professional Teams and Pro Academy

Sporting Club Jacksonville is a growing professional soccer organization competing in the USL across men’s and women’s professional leagues in USL Championship and USL Super League, alongside a USL Academy. As we scale our commercial operations, data-driven ticket sales, marketing, and partnership strategies are central to our growth.

The CRM & Business Intelligence Specialist will serve as the organization’s primary point person for CRM administration, database development, ticketing integrations, sales and marketing campaign execution, and sales analytics. This role sits at the intersection of Hub Spot, Seat Geek, and revenue operations, supporting ticket sales, marketing, and partnership sales across multiple teams. This position requires a self-starter who is comfortable building systems, improving processes over time, and operating in a fast-paced, non-traditional sports environment.

• Serve as the day-to-day owner and administrator of the club’s CRM (Hub Spot preferred; Salesforce experience accepted)
• Build and maintain a clean, accurate, and scalable CRM database fit for ticket sales, marketing, and partnership sales
• Design and manage pipelines, workflows, automation, properties, and reporting
• Establish CRM best practices, governance, documentation, and data standards
• Train and support sales and marketing staff to ensure consistent and effective CRM usage
• Own post-vendor handoff of CRM architecture, workflows, automations, and documentation to ensure long-term continuity

• Act as the club’s internal expert on ticketing platforms, with a strong preference for Seat Geek
• Experience owning and managing CRM integrations with Seat Geek (preferred) and other ticketing platforms such as Ticketmaster, , Paciolan, Wolf Cycle, FEVO, or Project Admission
• Ensure accurate and timely data flow between ticketing systems and CRM
• Support ticket sales initiatives including campaigns, renewals, retention, and reporting
• Maintain accuracy and integrity of fan and buyer data
• Manage ongoing data ingestion processes, including manual or automated data loads and validation

• Build, execute, and QA sales and marketing campaigns within Hub Spot, including email, list segmentation, suppression logic, and audience validation
• Ensure campaigns are properly scrubbed so communications reach the correct audience and exclude ineligible or duplicate contacts
• Coordinate closely with ticket sales, partnerships, and marketing to align campaigns with on-sale dates, renewals, promotions and key moments
• Monitor campaign performance and provide post-campaign analysis

• Develop dashboards and reports to track ticket sales, marketing performance, and partnership performance
• Provide insights into pipeline health, revenue trends, buyer behavior, and conversion rates
• Support forecasting, goal tracking, and campaign analysis
• Deliver actionable insights to leadership to support strategic decision-making
• Maintain historical reporting continuity and data definitions across seasons
• Experience using Sponsor CX preferred but not essential

• Own documentation, maintenance, and continuity of CRM, data integrations, and reporting infrastructure following vendor implementations
• Partner with internal teams and external vendors as needed to support data hosting, backups, and system reliability
• Proactively identify risks related to data quality, system dependencies, or vendor transitions and recommend solutions

• Work closely with ticket sales, partnerships, marketing, and senior leadership
• Provide excellent internal customer service and data support to colleagues
• Support matchday and event-related operations as required

• Proven experience using a CRM system in a professional…