Director, Digital Strategy; R

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The Director of Digital Strategy owns the company website as a core, customer‑centric growth engine, with accountability for the commercial outcomes it delivers, including marketing‑generated pipeline, qualified demand, and e‑commerce revenue. This role sets the global digital vision for how the website meets customer needs, improves experience, and drives measurable business impact.

Partnering closely with Marketing and Sales leadership, the Director aligns digital strategy to revenue priorities and ensures the website effectively supports demand generation and sales performance. Success in this role is defined by demonstrable improvements in conversion efficiency, pipeline quality, revenue contribution, and customer experience performance.

This role provides strategic oversight across user experience, experimentation, measurement, and optimization; leads innovation across AI‑enabled experiences and SEO/GEO strategy; and represents the company’s digital strategy, performance, and roadmap to senior and C‑suite leaders.

• Own the global website strategy as a customer‑centric channel that advances business goals by meeting user needs, improving customer experience, generating and qualifying demand, and demonstrating measurable commercial impact.
• Act as executive owner of the global website experience, setting vision, priorities, and success metrics aligned to company growth objectives.
• Serve as the primary liaison between Marketing, Sales, IT, Product, Analytics, and other stakeholders to ensure alignment, clarity, and disciplined execution.
• Establish and enforce intake, tiering, and governance frameworks so the website team focuses on high‑value, strategically aligned work rather than ad‑hoc, low‑impact requests.
• Lead prioritization decisions across competing initiatives, balancing speed, scale, innovation, and business value.
• Own the end‑to‑end user experience across the website, with accountability for usability, engagement, conversion, and overall customer satisfaction.
• Define and oversee a structured experimentation and optimization roadmap focused on improving lead quality, pipeline contribution, and e‑commerce sales.
• Ensure disciplined experimentation practices are in place, including hypothesis‑driven testing, clear success metrics, and rigorous measurement of commercial impact.
• Scale learnings across the site and broader digital ecosystem, ensuring insights translate into sustained performance improvements.
• Oversee website measurement and reporting cadences, ensuring leadership has clear visibility into performance, trends, and business outcomes.
• Own the innovation strategy for the website, including emerging front‑end experiences such as AI‑powered chat, personalization, and intelligent content delivery.
• Lead SEO and GEO strategy to ensure the website performs strongly across traditional and AI‑driven discovery environments.
• Fully embed AI into how the website is governed, developed, updated, tested, and optimized—improving speed, quality, and decision‑making.
• Define and measure how AI improves speed to market, decision quality, and personalization at scale across the website.
• Partner with Marketing Analytics, Web Technology, and external vendors to evaluate, pilot, and scale new tools and capabilities that improve digital performance.
• Partner closely with Marketing and Sales leadership to align digital strategy with global revenue priorities and improve marketing‑generated pipeline and sales outcomes.
• Collaborate with Paid Media team to ensure website experience, conversion strategy, and global media investment work together to maximize return and efficiency.
• Translate complex digital…