Ads, Revenue & Audience Strategy Lead

Overview

Commerce media is one of the fastest-growing segments in advertising, and Citi is bringing its powerful assets to launch a new media offering. With 70MM+ card members, billions of annual transactions, and visibility across 700+ merchant categories, Citi has the scale, the trust, and the data infrastructure to compete at the highest level.

What sets Citi apart is the depth and breadth of its view. Where retailers see spending only within their own ecosystem, Citi sees actual purchase behavior across the full customer wallet, spanning categories, merchants, and channels. That cross‑wallet visibility, combined with Citi's direct relationships with tens of millions of engaged, digitally active customers, creates a compelling foundation for advertisers who want to reach high‑intent audiences and measure real outcomes.

We're building Citi Ads
, Citi's Commerce Media business, from the ground up, and we're looking for a seasoned commercial strategist who understands the unique measurement challenges facing commerce media networks and knows how to turn Citi's transaction-backed, closed‑loop data into a competitive advantage. Someone who has managed P&L, shaped how audiences are positioned and priced in the market, and can connect measurement strategy to revenue performance at scale.

If you've spent your career at the intersection of advertising strategy, measurement, and business performance and you're ready for the challenge of a lifetime, this is the role.

As a senior member of Citi Ads' Commercial Strategy team, you will own the financial outlook, audience positioning strategy, and pricing framework for Citi Ads. Reporting to the Head of Commercial Strategy, you will serve as the key commercial counterpart to the Analytics team, translating data and measurement capabilities into business strategy, advertiser value, and revenue performance.

• Own the Citi Ads P&L, including revenue forecasting, budget planning, and long‑range projections, serving as the primary owner of business case tracking in partnership with Finance
• Develop and maintain KPI dashboards and performance reporting frameworks, identifying and recommending actions to close gaps between targets and actuals
• Define Citi Ads' audience positioning strategy, determining how Citi's first‑party transaction data is segmented, packaged, and articulated to advertisers, in close partnership with the Analytics team
• Serve as the key commercial counterpart to the Analytics team's Measurement & Reporting function, translating technical measurement outputs into advertiser-facing narratives, pitch materials, and commercial frameworks
• Own Citi Ads' pricing strategy, including rate card development, yield optimization, and monetization model evolution, ensuring pricing reflects market dynamics, competitive positioning, and audience value
• Lead the evaluation and onboarding of third‑party measurement vendors and ad tech platforms, owning the commercial rationale, vendor relationships, and business case for investment
• Identify and evaluate new data sources and set the strategic roadmap for how data capabilities evolve to support audience strategy, measurement, and monetization
• Act as a strategic advisor to senior leadership on audience innovation, measurement positioning, and pricing strategy, bringing a point of view informed by deep market experience
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervising the activity of others and creating accountability with those who fail to maintain these standards

Required

• 10+ years in advertising, media, or adtech with experience spanning measurement strategy, audience development, financial planning, or revenue management
• Demonstrated experience owning…