Digital Marketing Lead Analyst

The Digital Marketing Lead Analyst is a strategic professional who stays abreast of developments within his field and contributes to directional strategy by considering their application in his job and the business. Recognized technical authority for an area within the business, requires basic commercial awareness, and possesses developed communication and diplomacy skills to guide, influence and convince colleagues in other areas and occasional external customers.

The role has significant impact on the area through complex deliverables and provides advice and counsel related to the technology or operations of the business, ultimately affecting performance and effectiveness of the sub-function.

• Ensure all campaigns are executed within the business framework and that any identified issues are managed across functions/lines of business and closed on time.
• Support the exploration and development of marketing enhancements in support of our overall strategies.
• Oversee overall campaign planning and execution from a strategic perspective.
• Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams.
• Develop journey marketing processes to optimize engagement model between Digital Marketing and Journey teams.
• Review marketing strategies, plans and creative with Journey leads at critical phases of the process.
• Socialize journey enhancement roadmaps and supporting customer research.
• Support digital usage teams in delivering against key scorecard metrics, including mobile usage, digital usage and digital enrollment.
• Monitor and report on digital customer experience issues that impact marketing and create action plans in partnership with Journey Owners to resolve; proactively identify customer experience pain points and opportunities.
• Recommend innovative and creative ways for how marketing can drive adoption of new mobile app functionality.
• Partner with the Mobile/Digital Container team to build out marketing infrastructure and capabilities to drive improved marketing performance.
• Ensure that projects are effectively planned, managed and monitored.
• Partner closely across the organization with cross‑functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control, compliance, etc.
• Present journey enhancement updates, roadmaps and marketing recommendations to senior marketing leadership.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets by driving compliance with applicable laws, rules and regulations, adhering to policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

• 6-10 years of experience in business, marketing/servicing or marketing management, project management skills.
• Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals.
• Digital experience and analytic background preferable.
• Experience working with creative agencies for creative development/understanding of the creative agency process.
• Highly capable in driving change and innovation to deliver growth.

• Bachelor’s/University degree; master’s degree preferred.

In addition to salary, Citi’s offerings may also include discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including medical, dental and vision coverage, 401(k), life, accident and disability insurance, and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave) and paid holidays. For additional information regarding Citi employee benefits, please visit  Available offerings may vary by jurisdiction, job level and date of hire.

Primary

Location:

Jacksonville, Florida, United States.

Salary Range: $ – $.

Citi is an equal‑opportunity employer; qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, please review the Accessibility w Citi’s EEO Policy Statement and the Know Your Rights poster.