Content Manager

Kelly Services is currently seeking a Content Strategist for one of our top clients in Jacksonville, FL.

Kelly Outsourcing Consulting Group (Kelly

OCG), a managed solutions provider and business unit of Kelly Services, Inc., is currently seeking a Content Strategist for a 12-month+ engagement with one of our global clients in Jacksonville, FL.

As a Kelly

OCG employee you will be eligible for Medical, Dental, 401K, and a variety of other benefits to choose from.

You'll also be eligible for paid time off, including holiday, vacation, and sick/personal time.

All Kelly

OCG employees receive annual performance reviews.

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* Job Description:

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* We're looking for a Content Strategist to lead the planning, creation, optimization, and governance of digital content across the web experience, with a focus on non-branded eye health education and Hero campaign support. In this role, you will shape content that is clear, accurate, engaging, and user-centered while aligning to brand standards, business priorities, and regulatory requirements. You'll work across marketing, creative, digital, legal, and regional teams to deliver content that performs across the customer journey and supports modern search best practices, including SEO, AEO, and GEO.

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* Key Responsibilities:

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* + Develop and maintain an annual content calendar aligned to business priorities, audience needs, and performance insights

+ Lead the content lifecycle across Hero, Help, and Hub content-from brief through creation, optimization, measurement, governance, and retirement

+ Create, write, and edit digital content that is audience-centered, brand-right, and fit for a regulated healthcare environment

+ Partner with designers, developers, marketers, and regional and local market teams to align on priorities, timelines, and content needs

+ Champion modern content capabilities, including responsible use of AI-enabled tools, to improve and track/report quality, consistency, and operational efficiency

+ Ensure content adheres to brand standards, accessibility considerations, and legal, medical, and regulatory requirements

+ Monitor content performance and use data, search insights, and user behavior to inform optimization opportunities

+ Optimize content for discoverability across traditional search and AI-powered answer and generative experiences

+ Contribute to content strategy discussions and communications with regions and markets; lead communications to drive awareness, adoption, and scale of content opportunities

+ Support content updates and approvals within the content management system (CMS) and promotional review workflow

** Technical Requirements & Preferences:*
* + Experience working in a CMS and managing web content workflows

+ Excellent writing, editing, and content strategy skills, with the ability to adapt tone and messaging for different audiences and channels

+ Strong understanding of digital content best practices, including SEO, AI search, accessibility, and user-centered content design

+ Experience working within regulated review and approval environments; healthcare, medical device, or pharmaceutical experience preferred

+ Strong project and workflow management skills, including intake, prioritization, backlog management, and the ability to manage multiple deliverables simultaneously

+ High attention to detail, sound judgment, and a continuous improvement mindset

+ Comfort leading and influencing cross-functional teams and stakeholders across markets and functions

+ Familiarity with tools such as JIRA, Confluence, , analytics platforms, and AI-enabled content tools is a plus

** Important information:
** This position is recruited by a remote Kelly office, not your local Kelly branch.  Applicants must be legally permitted to work in the United States.

** Why Kelly**  **®**  **?*
* The Managed Solutions practice within Kelly Outsourcing and Consulting Group (Kelly

OCG ® ) is one focus within the full array of Kelly Services® workforce solutions.

Kelly Services has transformed from the staffing industry pioneer to a leading workforce solutions provider. Kelly

OCG is the distinguished outsourcing and consulting segment of Kelly Services, known for applying a…