Senior Analyst, Marketing Operations

About Morning Consult

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.

This role is available in any of our office locations (Washington, DC; New York, NY; Chicago, IL) or can be based remotely. Join us in the office for catered lunch on Tuesdays, Wednesdays and Thursdays!

We're seeking a Senior Analyst, Marketing Operations to serve as the operational backbone of our marketing technology ecosystem. You'll own the systems, workflows, data, and reporting that connect marketing activity to pipeline outcomes — with Hub Spot as your primary platform and Salesforce as your key integration partner.

This is a high-impact IC role for someone who takes pride in building things that work reliably at scale, partners well across Marketing, Sales, and Rev Ops, and brings sharp judgment to prioritization.

Business Operations is the connective tissue of Morning Consult's revenue organization. We own the systems, processes, and reporting that power the commercial engine — and we bring structure to ambiguity across Sales, Marketing, Customer Success, Finance, and beyond.

• Primary Hub Spot admin across Marketing, Sales, and Operations Hubs: configuration, data architecture, user management, and platform health
• Build and maintain automation workflows, lifecycle stage logic, lead scoring, nurture sequences, and list segmentation
• Own data governance: field standards, deduplication, database hygiene, and compliance with GDPR, CCPA, and CAN-SPAM

• Own the Hub Spot–Salesforce integration: bidirectional sync, lead routing, MQL/SQL definitions, and attribution
• Monitor integration health; resolve sync failures before they affect reporting or sales workflows
• Lightweight Salesforce support — field mapping, reports, Rev Ops partnership — as needed

• Design and maintain dashboards in Hub Spot and Salesforce covering funnel health, campaign performance, pipeline contribution, and MQL conversion
• Own reporting cadences — weekly snapshots, monthly reviews, Q
  -ready summaries — with insight-driven narratives, not just raw numbers
• Partner with BI and Finance on metric definitions, data sources, and reporting logic

• Own the operational layer of campaign execution: list pulls, workflow QA, email setup, UTM governance, suppression logic, and post-campaign reporting
• Support ABM operations for enterprise accounts using enrichment and routing tools (Clay, Zoom Info, Lean Data)
• Proactively automate manual processes; document workflows and system configs for scalability

• Trusted ops partner to Marketing, Sales, Rev Ops, and Customer Success — translating business needs into system logic
• Help stakeholders scope requests, assess tradeoffs, and self-serve through training and clear documentation

• 3–5 years in Marketing Operations, Revenue Operations, or a closely related B2B SaaS or data company role
• Deep, hands-on Hub Spot expertise — you design workflows, lifecycle logic, and scoring models from scratch; certifications are a strong signal
• Solid grasp of the Hub Spot–Salesforce integration; comfortable in Salesforce for reports, record inspection, and joint process work
• Strong dashboard and reporting skills; advanced Excel or Google Sheets for data manipulation and ad hoc analysis
• Familiarity with GA4, Google Tag Manager, and UTM governance — you understand how campaigns get measured end to end
• Experience with ABM and enrichment/routing tools (Clay, Zoom Info, Lean Data)
• Working knowledge of GDPR, CCPA, and CAN-SPAM as applied to marketing databases
• AI-native working style — you use Claude, ChatGPT, or similar to accelerate operational work and know where human judgment still matters
• Systems thinker with high attention to detail; you treat broken workflows and dirty data as problems worth fixing
• In…