Email Marketing Strategist

About Us

Red Shark Digital is a full-service digital marketing agency headquartered in North Carolina, helping businesses connect with their customers through innovative, measurable digital solutions. Our mission is to deliver ambitious growth for like-minded businesses.

Founded in 2013, Red Shark Digital has grown from a small application and web development firm into a multidisciplinary agency offering search engine optimization (SEO), paid advertising, Webflow website design and development, branding, creative services, and digital marketing strategy. We bring together strategy, creativity, and technology to help our clients grow and achieve meaningful results.

We're looking for a part-time Hub Spot Email Marketing Specialist to own email execution for a specific set of client accounts. The work is steady and well defined: multiple active campaigns, nurture sequences, and a growing list of one-off sends, all built and deployed in Hub Spot.

This role exists because of that client work. It's scoped to it, staffed around it, and grows with it.

You take approved assets and turn them into clean, tested, on-time sends, and you keep the Hub Spot side of the account organized so nobody has to check behind you.

Hours: 5 to 15 hours per week, set by campaign volume on the accounts you support. Most weeks land in the middle of that range. Busier campaign months run higher.

Availability: You need to be reachable and working during normal US business hours (Eastern time). This isn't a nights-and-weekends role.

Location: Fully remote, US-based.

Type: Part-time W2 employee, at-will, tied to the client accounts it supports.

We're being upfront about that: hours scale with the client work, up when scope grows and down if it shrinks. If the work is there and you're doing it well, the role is there, and we expect it to expand as we bring email work from additional clients under it.

• Build emails in Hub Spot from approved copy and Figma designs using the drag-and-drop editor and custom modules
• Maintain and extend a reusable template system so builds stay consistent and fast
• Set up nurture sequences and automated workflows, including enrollment triggers, delays, branching, and goal criteria
• Schedule and deploy sends on the approved calendar, including weekly one-off sends and multi-touch campaigns
• Support the clients' transition from Pardot to Hub Spot: rebuilding templates, lists, and journeys in Hub Spot and keeping both platforms straight during the overlap

• Build and maintain active and static lists, segments, and suppression lists
• Handle contact imports, property mapping, deduplication, and list cleanup
• Manage subscription types and unsubscribe handling
• Keep Hub Spot and Salesforce aligned: understand which system owns which data, how contacts and lists sync, and what breaks when they don't
• Keep contact data organized so segmentation is accurate and reporting is trustworthy

• Run a pre-send QA checklist on every email: links, UTMs, personalization tokens, fallback values, rendering across major clients and devices, plain-text version, subject line and preview text, footer and legal language
• Monitor deliverability signals (bounces, spam complaints, unsubscribe rates, sender reputation) and flag anything that looks off before it becomes a problem
• Ensure emails meet accessibility standards (WCAG 2.2) and CAN-SPAM requirements

• Pull campaign performance from Hub Spot (opens, clicks, click-to-open, conversions, list growth, unsubscribes) into a monthly client report that ships with our other channel reporting
• Send a short weekly internal status update covering what shipped, what's scheduled, and anything at risk
• Track action items from the weekly client call that touch Hub Spot and close them out
• Log your hours by client and campaign. Email work on this account is scoped by the hour, so accurate time tracking is part of the job, not an afterthought

• 3+ years hands-on in Hub Spot Marketing Hub, Professional or Enterprise tier
• Have personally built and run recurring email programs in Hub Spot, not just sent the occasional newsletter
• Strong in: email editor and custom modules, workflows, active vs. static lists, subscription types, personalization tokens and smart content, A/B testing, and campaign reporting
• Comfortable with Hub Spot's Salesforce integration and how contact and list data sync…