Director - Mattie Kelly Arts Center

In over 50 years of service, Northwest Florida State College has earned a reputation for educational excellence and community involvement. As part of Florida's public system of 28 state and community colleges, NWFSC offers bachelor's degree programs, associate degrees, and certificates.

The Director
- Mattie Kelly Arts Center position reports to the Executive Director of Strategic Communications.

The individual filling this position is expected to play a positive leadership role in helping the College effectively manage change.

POSITION SUMMARY

The Director
- Mattie Kelly Arts Center provides strategic, artistic, operational and financial leadership for the Mattie Kelly Arts Center and is responsible for advancing the Center as a premier cultural resource for Northwest Florida and an integral part of Northwest Florida State College.

The Director leads the development and execution of the Center's presenting, educational, rental and community programming; oversees financial performance and revenue development; directs audience development and marketing strategy in collaboration with College marketing and communications; cultivates philanthropic and corporate support in partnership with the Northwest Florida State College Foundation; and provides leadership for the Center's staff, facilities and operations.

The Director is expected to balance artistic excellence, educational and community impact, audience development and sound financial management while identifying opportunities to expand the Mattie Kelly Arts Center's reach, reputation and long-term sustainability.

The individual filling this position is expected to provide positive, collaborative and entrepreneurial leadership and to assist the College in effectively managing change and pursuing opportunities for innovation and growth.

PRIMARY RESPONSIBILITIES

Strategic Leadership

• Develop, implement and periodically evaluate the Mattie Kelly Arts Center strategic plan and annual operating priorities in alignment with the mission, strategic plan and policies of Northwest Florida State College and its Board of Trustees.
• Provide strategic leadership for the continued growth, reputation and financial sustainability of the Mattie Kelly Arts Center as a regional destination for performing and visual arts, education and community engagement.
• Establish annual goals and performance measures related to programming, attendance, earned revenue, contributed revenue, audience development, facility utilization and community impact.

Programming and Artistic Planning

• Develop and oversee a balanced annual portfolio of professional performances, educational programming, College productions, community events and visual arts programming that reflects artistic quality, audience demand, educational value, community interests and financial sustainability.
• Identify, evaluate, book and negotiate professional touring productions and artists for the Broadway, Artist, Children's and other presenting series.
• Establish and maintain relationships with agents, producers, promoters, artists, presenters and industry partners and coordinate artist routing, scheduling, contracting and performance requirements.
• Coordinate Center programming and facility use associated with Northwest Florida State College academic productions, choral presentations, recitals, rehearsals, Northwest Florida Symphony Orchestra concerts, gallery exhibitions and other College programs.
• Monitor national and regional performing arts trends and identify new artists, productions, programming concepts and partnerships that may enhance the Center's artistic offerings and attract new audiences.

Performance Pro Forma and Financial Analysis

• Develop comprehensive pro forma financial analyses for proposed professional performances and other significant programming prior to contractual commitments.
• Evaluate anticipated artist guarantees and fees, production and technical expenses, labor, travel and hospitality, royalties, ticketing costs, marketing investment and other direct and indirect expenses associated with each engagement.
• Develop ticket pricing and scaling recommendations and forecast attendance, gross ticket revenue, ancillary revenue, break-even attendance, projected net financial results and potential financial exposure.
• Conduct scenario and risk analyses when appropriate and make programming recommendations based on artistic merit, strategic value, audience potential and projected financial performance.
• Review actual financial results…