Marketing Specialist

The Marketing Specialist is responsible for executing and supporting marketing initiatives for Norlee Group across digital, web, email, and event-based channels. This role focuses on the implementation of defined marketing campaigns, coordination of trade shows and events, development and maintenance of marketing content, execution of email and CRM-based campaigns through Hub Spot, and tracking and reporting of marketing performance metrics. The Marketing Specialist works under the direction of the Director of Marketing and collaborates with internal teams and external partners to ensure marketing initiatives are delivered on time, on brand, and aligned with established goals.

• Execute assigned marketing campaigns across digital, email, web, and event channels in alignment with established marketing strategies.
• Coordinate and support trade shows, conferences, and marketing events representing Norlee Group and its operating companies, including logistics, timelines, vendor coordination, registration tracking, and on-site collateral.
• Maintain and manage the marketing calendar to ensure campaign deliverables, events, and content deadlines are met.
• Develop, edit, and update marketing content for websites, landing pages, email campaigns, press releases, social media channels, and internal communications.
• Execute and manage email marketing campaigns using Hub Spot, including list segmentation, lead generation, template setup, scheduling, workflows, and basic automation.
• Support CRM administration in Hub Spot by maintaining contact data integrity, assisting with lead lifecycle stages, and tracking campaign attribution.
• Assist with the creation and maintenance of marketing assets such as presentations, sales collateral, case studies, one-pagers, and event materials.
• Perform basic graphic design tasks using Canva and/or Adobe Creative Suite to support marketing initiatives.
• Manage routine website updates through the company CMS and assist with SEO best practices, including keyword optimization, metadata updates, and content refreshes.
• Monitor and report on marketing performance metrics including email engagement, website traffic, campaign results, and lead activity.
• Prepare dashboards and summary reports for marketing leadership to support performance reviews and decision-making.
• Coordinate with internal stakeholders to gather content, approvals, and feedback required to execute marketing initiatives.
• Support vendor and agency coordination by tracking deliverables, timelines, and project materials.
• Maintain organized records of marketing assets, templates, and campaign documentation.
• Stay current on marketing tools, trends, and best practices relevant to digital marketing, CRM platforms, and content execution.
• Perform other duties as assigned.

Is effective in a variety of communication settings, including one-on-one, small and large groups, and across diverse styles and position levels. Attentively listens to others, adjusts messaging to fit the audience and purpose, provides timely and helpful information, and encourages the open expression of ideas and feedback.

Works cooperatively with others across Norlee Group to achieve shared objectives. Partners with internal teams and external vendors to get work done, represents own interests while being fair to others, credits contributions appropriately, and gains trust and support of others.

Readily takes action on challenges and opportunities without unnecessary delay. Displays a can-do attitude in both stable and fast-paced environments, steps up to handle time-sensitive issues, and maintains momentum to meet deadlines and deliver results.

Learns quickly when facing new tools, technologies, or processes. Experiments to find effective solutions, takes on unfamiliar tasks with confidence, and applies lessons learned from experience to continuously improve performance.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill,…