Marketing and Communications Specialist

Apply now Job no: 538588
Work type: Staff Full-Time
Location: Jacksonville Campus
Categories: Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support
Department:  - PR-VP Strategic Initiatives

Classification

Title:

Marketing and Communications Specialist III

Bachelor’s degree and six years of relevant experience; or an Associate’s degree and eight years of relevant experience; or an equivalent combination of education and experience.

Job Description:

ABOUT UF JACKSONVILLE

The University of Florida is expanding its statewide presence with the development of UF Jacksonville, a new graduate-focused campus designed to advance educational opportunity, fuel regional workforce development, and strengthen UF’s impact across Northeast Florida.

Offering graduate programs across engineering, computer science, AI, business, law, design, and health-related fields, UF Jacksonville is building a modern, student-centered environment that emphasizes hands-on learning, industry collaboration, and meaningful engagement with the Jacksonville community.

As the campus grows, UF Jacksonville is developing a comprehensive operational infrastructure to support academic programs, student services, community-facing events, and the day-to-day activities that shape the campus experience. This role is central to that mission

This position will be located at 801 W. Bay Street in Jacksonville, FL. It is a full-time role with a standard work schedule of Monday through Friday, 8:00 a.m. to 5:00 p.m. Occasional evening or weekend hours may be required to support student-facing events, orientations, or special campus activities. Flexibility is expected during peak enrollment periods and major campus events.

This role develops clear, compelling written content for a wide range of audiences and platforms, including news stories, student spotlights, faculty features, announcements, newsletters, event promotions, email campaigns, and printed marketing materials. The position partners with UF Strategic Communications and Marketing (SCM), faculty, staff, and external vendors to produce and refine creative assets such as graphics, photography, video, and promotional materials that support strategic communication goals.

The role maintains a consistent tone, voice, and editorial style across all content in alignment with UF brand guidelines and supports multi-channel marketing initiatives by ensuring cohesive messaging across digital, print, and social platforms. Responsibilities also include copyediting, proofreading, and quality review of campus communications to ensure clarity, accuracy, and brand alignment.

The position serves as the primary content manager for the UF Jacksonville website, ensuring pages are accurate, accessible, visually engaging, and aligned with university branding and messaging. Responsibilities include developing, updating, and maintaining program pages and student-facing resources in close coordination with academic departments and administrative units. The role collaborates with UF SCM, UFIT, and campus partners to improve site structure, usability, accessibility, search functionality, and SEO performance, while ensuring compliance with WCAG accessibility standards.

Web analytics are monitored regularly to identify trends and opportunities for improvement, with reports prepared to inform communication strategy and user experience enhancements. All digital content is maintained in alignment with UF branding, accessibility requirements, and editorial style guidelines.

This role manages official UF Jacksonville social media channels, including content planning, creation, scheduling, posting, and ongoing community engagement across platforms such as Instagram, Facebook, Linked In, and X. The position develops and executes social media campaigns that support enrollment goals, elevate campus events, highlight faculty expertise, and strengthen the UF Jacksonville brand. Responsibilities include maintaining a strategic social media content calendar aligned with recruitment cycles, campus milestones, and institutional priorities,…