Marketing Specialist II

Overview

In this role, you will coordinate and organize marketing activities, resources and schedules for accomplishment of proposal production, public relations/advertising and marketing/sales objectives of the business unit. The primary skills and capabilities required to execute this position are accountability, time management and a commitment to excellence. You will work independently on some aspects of the responsibilities assigned.

Job Responsibilities:

• Develop, design and produce qualifications, proposals, presentations, award submittals and other marketing assignments:
  • Review RFP/RFQ and client s needs
  • Compose an outline of criteria/responsibilities
  • Assign responsibilities/monitor deadlines
  • Produce content which best meets client s criteria
  • Write/edit content
  • Lead kickoff and quality review meetings
• Participate in the planning, development and execution of marketing campaigns/ social media including:
  • Collect and analyze relevant market data
  • Assemble detailed data reports on specific market verticals and clients across multiple industries
  • Utilize market data to create and disseminate targeted messaging across multiple platforms
  • Research and analyze keywords, develop content, develop landing pages and track click-thru rates, conversion rates and overall ROI
• Design and edit marketing/business development documents (i.e. digital and print assets) and participate in developing the marketing strategy.
• Research, organize and prepare analytics/reports.
• Coordinate public relations, advertising and other outside events (i.e. trade shows) as required, which may require some travel.
• Track and maintain internal group database of project descriptions, resumes, standard content, clients, subconsultants, contacts (i.e. CRM).
• Coordinate and create divisional content for the website.

• Bachelor s degree (marketing, communications, English, journalism, business administration or technical field)
• A minimum of 2 years of relevant experience, with experience in the Architecture/Engineering/Construction (AEC) industry preferred.

• Proficient in Microsoft Office and Adobe Creative Suite (i.e. InDesign)
• Ability to work collaboratively in a team environment
• Organizational and time management skills, multi-tasking and prioritizing
• Excellent written and verbal communication skills, with strong editing capabilities
• Extremely detail oriented and acute attention to accuracy
• Ability to work independently
• Strong analytical and decision-making skills
• Understanding of marketing and business development principles
• Knowledge of AEC industry terminology and procedures

At Haskell, we offer a comprehensive benefits package, including health insurance, retirement plans, professional development opportunities, and more. Join us and be part of a team where your contributions make a difference.

While performing the duties of this job, this position is required to have ordinary ambulatory skills sufficient to visit other locations; and the ability to stand, walk, stoop, kneel, crouch, and manipulate (lift, carry, move) light to medium weights of 10-50 pounds. Requires good hand-eye coordination, and arm, hand and finger dexterity, including the ability to grasp, and visual acuity to use a keyboard, operate equipment and read application/form information.

The associate frequently is required to sit, reach with hands and arms, talk, and hear.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, or protected veteran status.

Haskell will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the Americans with Disabilities Act Amendments Act of 2008. The job description will be reviewed periodically as duties and responsibilities change with business necessities. Essential and marginal job functions are subject to modification.

Haskell is a Drug-Free Workplace.

En este puesto, brindara apoyo en el desarrollo, coordinacion y ejecucion de iniciativas de marketing en varias unidades de negocio. Colaborara con partes interesadas internas, gestionara cronogramas de proyectos, apoyara el desarrollo de contenido y asegurara la consistencia de la marca en todos los canales.

Responsabilidades del Puesto:
* Apoyar la planificacion y ejecucion de campanas e iniciativas de marketing
* Desarrollar, editar y revisar contenido de marketing para canales digitales e impresos
* Gestionar cronogramas de proyectos, entregables y comunicacion con las partes interesadas
* Apoyar la investigacion de mercado, recopilacion de datos y analisis competitivo
* Colaborar con equipos internos para apoyar la elaboracion de propuestas y materiales dirigidos a clientes
* Coordinar actualizaciones de material de marketing, presentaciones y contenido del…