Social Media Strategist and Content Manager

Pay: $40,000.00 - $65,000.00 per year

We are seeking a strategic, high-energy Social Media Manager to lead the digital voice of our growing network of 5 public charter schools and our new, premier Christian K-8 private school. This role supports a high-visibility enrollment and brand storytelling strategy serving 6 campuses, 4,300+ students, and 425+ staff. You will not just post to social media; you will be the architect of our enrollment story.

Working closely with the marketing team, you will turn campus life into a compelling narrative that drives tours, applications, recruitment, and community pride.

• Develop and execute a social media strategy that supports enrollment, retention, recruitment, and brand awareness goals across charter and private school audiences.
• Maintain distinct brand voices for the Public Charter schools (community-focused, tuition-free choice) and the Private Christian school (mission-driven, values-based).
• Manage a steady pipeline of raw content from campus-level creators across 7 locations, then curate, edit, and polish that content into high-performing Reels, Tik Toks, short-form videos, stories, and static posts.
• Build and manage an integrated editorial calendar aligned to admissions priorities, school events, academic milestones, celebrations, fundraising, and recruitment campaigns.
• Write clear, high-converting organic social copy that aligns with paid PPC campaigns and moves families through the enrollment funnel toward inquiry, tour scheduling, and application.
• Partner with Human Resources and school leaders to showcase staff culture, professional growth, and mission impact in order to attract top-tier educators and team members in Northeast Florida and Upstate South Carolina.
• Monitor comments, messages, tags, and reviews; engage with the digital community in a timely, professional manner; and elevate sensitive concerns when needed to protect the organization's reputation.
• Track platform analytics and campaign performance, report insights regularly, and optimize content based on audience behavior, engagement quality, lead generation, and conversion performance.
• Coordinate on-site social coverage for school events, student showcases, celebrations, open houses, and enrollment campaigns as needed.
• Establish brand standards, social media guidelines, and lightweight training for campus contributors so content remains consistent, timely, and on-brand.
• Stay current on platform trends, short-form video best practices, and parent-facing content strategies, then recommend improvements to keep the brand competitive and culturally relevant.
• Other duties as assigned.

• Minimum of 3 years of social media management experience, preferably in education, nonprofit, mission-driven organizations, or high-volume multi-unit brands.
• Strong portfolio demonstrating success in content strategy, short-form video, copywriting, brand storytelling, and community engagement.
• Strategic mindset with a clear understanding that engagement matters, but conversion actions such as inquiry, tour scheduling, and application starts matter more.
• Ability to balance a faith-based voice for a Christian private school while also maintaining an inclusive, community-centered tone for public charter school audiences.
• Excellent project management, communication, collaboration, and organizational skills with the ability to manage multiple stakeholders and fast-moving deadlines.

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field preferred; equivalent professional experience may be considered.
• Expert-level comfort with Canva, Adobe Creative Suite, Cap Cut, or similar design/video tools, along with social scheduling platforms and native Meta Business analytics.
• Experience creating and editing mobile-first short-form video content for Instagram, Facebook, Tik Tok, and related channels.
• Strong writing and proofreading skills with the ability to adapt messaging by audience, school type, and campaign objective.
• Photography, Videography, and/or Content Capture Direction Experience Preferred.
• Experience…