Brand Marketing Manager

This range is provided by SPECTRAFORCE. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$70.00/hr - $80.00/hr

Direct message the job poster from SPECTRAFORCE

Job Title – Brand Marketing Manager V

Duration – 6+ Months

Locations – Remote within US

• Brand Storytelling:
• Champion the brand's mission, and positioning to drive business growth and brand awareness. Ensure consistent brand voice and tone across all marketing channels
• Support positioning and external messaging for go-to-market execution for feature launches.
• Support Full-Funnel Campaign Planning & Execution:
• Execute programs that drive brand messaging across awareness, consideration and engagement channels, on and off the app.
• Project manage work flows, including timeline management and creative trafficking, to ensure on-time delivery of deliverables and completion of key milestones.
• Measurement and Analysis:
• Aid in the development and tracking of key performance indicators (KPIs) to measure campaign effectiveness and brand health.
• Analyze results and provide actionable insights to optimize future activations and campaigns.
• Cross-Functional Collaboration:
• Partner with internal teams to ensure aligned brand messaging and activation execution.
• Collaborate with internal and external agencies to drive brand initiatives.

• BA/BS degree (or equivalent professional experience)
• 6-8+ years experience in brand management or brand marketing
• Proven track record of developing and executing successful brand strategies and full-funnel activations, tests or campaigns.
• Strong understanding of brand positioning, messaging, and storytelling.
• Strong analytical skills, with experience in measurement and analysis of campaign effectiveness.
• Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.
• Comfortable in a fast-paced environment, strong project management skills and ability to thrive amidst ambiguity

• MBA
• End-to-end tech or brand management experience (e.g., CPG brand management experience) and strong understanding of the creative development process.
• Experience marketing a brand to creators/influencers, or working with creators in brand marketing programs
• Passion for sports, entertainment, music and culture

Seniority level:
Mid-Senior level

Employment type:

Contract

Job function:
Marketing, Advertising, and Analyst

Industries:
Marketing Services, Technology, Information and Media, and Consumer Services

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