Commercial Marketing Manager
Listed on 2026-07-25
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Marketing / Advertising / PR
Marketing Management, Marketing Strategy, Product Marketing, Sales & Marketing
Commercial Marketing Manager POSITION SUMMARY
IQ Fiber is seeking a Commercial Marketing Manager responsible for building and owning the go-to-market strategy for its commercial segment — small business, mid-market, and MDU/property management customers across a growing multi-state footprint. Reporting to the Chief Marketing Officer, this new role defines the commercial playbook: ideal customer profiles, segment-specific positioning, offer strategy, and the demand generation and sales-enablement programs that bring it to market.
This is a strategist role rather than an execution role. The Commercial Marketing Manager briefs the Customer Acquisition team for campaign execution and directs the Product Development Manager on commercial materials, succeeding through cross-functional influence across Marketing, Sales, and Product without owning dedicated execution headcount.
ESSENTIAL DUTIES AND RESPONSIBILITIES- Define and document IQ Fiber’s commercial go-to-market strategy across small business, mid-market, and MDU/property management segments.
- Develop and maintain segment-specific messaging frameworks and ideal customer profiles for each commercial segment.
- Own commercial offer strategy in partnership with the Chief Marketing Officer, including bundling, pricing positioning, and competitive differentiation.
- Build the commercial marketing playbook from the ground up, establishing repeatable motions for demand generation, lead nurturing, and conversion.
- Develop commercial demand generation strategies
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