Social Media Manager

Social Media Manager

Competitive pay, a 401(k) plan, extensive paid technical and on‑the‑job training, tuition reimbursement for full‑time and part‑time employees (minimum 30 hours per week).

• Own the social media content calendar and lead hands‑on content creation across all platforms, including writing captions, scripting short‑form video, and directing or producing assets independently or with agency partners; manage user‑generated content strategy to include contests.
• Champion social‑first creative innovation, working with copywriters and designers to ensure content is engaging and stops people in their scroll.
• Monitor social media keywords, trends, and user engagement and suggest content optimization.
• Develop and manage social media KPIs, monthly reporting and data for senior management presentations, and demonstrate how data informs the evolution of strategy.
• Stay on top of social trends and changes to platforms.
• Collaborate with Marketing, Sales, Product Development, Compliance, external partners and agency teams on social content to drive growth of branded social media platforms.
• Manage social media response processes and social care team members to ensure a best‑in‑class member experience.
• Ensure social media policies and procedures align with financial rules and regulations governing the credit union.
• Participate in on‑site activation events as needed.
• Represent VyStar as a key social ambassador between internal departments and external partners, developing and executing a comprehensive social strategy that builds reputation.
• Act in the risk oversight role, proactively identifying, assessing, managing, and reporting risks within the domain of work to support a healthy risk culture and compliance with regulatory mandates.

• Education:
  
  BS degree in Marketing, Communication, or relevant experience.
• Experience:
  
  7+ years of marketing experience, including 6+ years supporting social marketing programs (organic content, social care/response, paid promotion) across Facebook, Instagram, Twitter, Linked In, Pinterest, Tik Tok, You Tube; 3+ years managing social media content and engagement, measurement and listening through Sprinklr, Hub Spot, Chatmeter; 3+ years providing customer support through social platforms.
• Knowledge, Skills & Abilities: extensive knowledge of social media marketing tools (Sprinklr, Hub Spot, Chatmeter), strong quantitative and analytical skills, deep understanding of SEO, web traffic metrics, social media KPIs; excellent writing and customer service skills; ability to network with industry professionals and influencers; constructive feedback; hands‑on content creation, photography and video production skills; critical thinker; interpersonal skills; effective listener and communicator;
  
  multitasking; strong leadership, negotiation, and talent development; positive outlook; responsive to stakeholders; successful record leading projects in a fast‑paced environment.
• Technical Proficiency:
  Advanced PowerPoint, Excel; project management tools (Adobe Workfront, SharePoint, Microsoft Teams); content creation and design tools (Adobe Creative Cloud, Adobe Express, Canva, Cap Cut); deep knowledge of platform‑specific best practices (format, aspect ratio, caption length, hashtag strategy, posting cadence, native features such as Reels, Stories, Carousels, Tik Tok Trends).
• Soft Skills:
  
  exemplary attitude, behavior, work ethic, and ability to set an example; strong communication and negotiation skills; ability to present to senior management.