Copywriter

At Veracity, we aim to be a different kind of insurance partner -- one that is free from outside investors, venture capital, or the pressures of a corporate parent.

Ours is a culture of empowerment -- one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution.

We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies.

We're growing fast and want you to be a part of it!

We're looking for an experienced Copywriter to join our team.

Working remotely and reporting to our Content Systems Manager, this role will work closely with one or more Product Marketing Managers, Designers, SEO Specialists, the Content Amplification Team, and other teammates to produce helpful, SEO-friendly content that moves people to act. They will conduct research on topics, draft content, go through the editing and approval process, and prepare copy that is ready to be published on our sites and blogs, in videos, emails, ads, and beyond.

They will proactively manage a runway of content needs. They may occasionally be drafted to help in other areas as well.

• Demonstrates our core values -- Humble, Hungry, Smart, and Proactive -- in the course of day-to-day work
• Research, develop, and write copy for various forms of content, including web pages, blog articles, email, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, calls to action (CTAs), and so on
• Attend and participate in meetings around content strategy, brainstorming, optimization, and more
• Attend and participate in annual Marketing Department offsite and bi-monthly team builders.
• Manage multiple priorities and deadlines to ensure content requests are fulfilled in a timely manner
• Collaborate with product marketing managers, creatives, SEO, designers, and other teammates to conceptualize, create, and publish compelling copy that drives our audience to act
• Build a strong understanding of effective SEO and AEO content marketing best practices
• Leverage AI tools to support content research, drafting, ideation, and workflow efficiency -- while maintaining brand voice, editorial standards, and content quality
• Edit and proof copy to ensure it is error-free and aligns with the brand voice, point of view, and style of various insurance products
• Adapt writing style to various audiences and build a strong understanding of specific target audiences and customer personas
• Complete required insurance product training (including insurance licensing and internal training) and stay up to date on our product offerings
• Incorporate feedback and edits into content
• Effectively optimize content for search, conversions, and user navigation
• Request creative assets (e.g., imagery, original graphics, infographics, downloadables, etc.)
• Accurately input, format, and publish blog posts in Word Press
• Participate in peer editing and Content Team initiatives, including special projects or "all hands" content needs
• Conduct research internally and with customers as needed
• Perform research and collect and analyze data using GA4, Search Console, Semrush, Ahrefs, and other tools
• Develop content for other sites (e.g., guest posts) and partners
• Use office software (MS Office, Google Workspace, Monday, etc.) effectively and efficiently to collaborate on and manage and create content
• When assigned, conduct outreach to third parties to gain interest in backlinking to articles and other content
• Required to perform other duties as requested, directed, or assigned

• Bachelor's degree or equivalent experience
• 3-4 years' experience copywriting (SEO copywriting or content marketing experience strongly preferred)
• Demonstrated ability to incorporate AI tools into a writing or content workflow, with a strong editorial eye to ensure outputs meet brand, quality, and accuracy standards
• Strong portfolio of writing samples and completed projects that demonstrate good SEO and sounds human
• History of working in a collaborative team
• Excellent writing, editing, and proofreading skills for accuracy, spelling, grammar, style, language, structure, flow, and voice
• Ability to accurately type 50 wpm or more
• Ability to work independently and collaboratively in a fast-paced environment
• Knowledge and experience with content/marketing funnels
• A mind for metrics and a desire to track success

• Health, dental, and vision plans
• Amazing work-life balance with 4 weeks of Paid Time Off
• 10 Paid Company Holidays with 2 floating holidays
• 401K Programs with employer match
• Personal assistance programs for support in a healthy personal and work life

• Engage in groundbreaking projects that are reshaping the insurance landscape
• Collaborate with a group of dedicated,…