Senior Vice President, Marketing – Finance & Credit and Risk

Develop and execute an integrated marketing growth strategy across priority markets and customer segments for D&B’s Finance & Credit and Risk Operating Units
Bring market, customer, competitive, and performance insights to influence product, commercial, and growth strategies
Own Marketing's contribution to pipeline generation and revenue growth
Develop and execute integrated go-to-market strategies to increase demand, customer engagement, and market penetration
Align marketing investments with business priorities and measurable commercial outcomes
Partner with Corporate Communications and Brand, Content, and Event teams to strengthen executive visibility, thought leadership, industry influence, and brand reputation
Define and evolve positioning, messaging, and go-to-market strategy with Operating Unit General Managers and Product leaders
Translate product innovation, customer value, and competitive differentiation into compelling narratives
Drive alignment across product marketing, demand generation, communications, events, sales, and partnership activities
Advise business leaders using customer, market, competitive, and performance insights
Partner with sales leadership to strengthen go-to-market execution, improve conversion, and accelerate growth
Equip commercial teams with messaging, content, proof points, and sales tools throughout the customer lifecycle
Champion AI and agentic capabilities across marketing to improve productivity, personalization, execution, and competitive advantage
Apply AI across research, content creation, campaign development, analytics, and workflow optimization
Manage marketing investments and resource allocation to maximize return on investment
Lead planning, measurement, reporting, and optimization across marketing initiatives
Represent Marketing in executive planning and business reviews
Serve on the Marketing, Brand & Communications leadership team
Lead a multi-disciplinary marketing organization across product marketing, demand generation, and go-to-market strategy
Lead and coach a high-performing team and establish priorities, performance expectations, and ownership
Maintain alignment with Marketing, Brand & Communications, sales, product, and executive leadership teams
Deliver increased market awareness, stronger positioning, marketing-influenced pipeline and revenue growth, improved commercial effectiveness, AI adoption, and measurable marketing ROI

• Bachelor's or Master’s Degree Required
• 20+ years of progressive B2B marketing experience, including significant executive leadership responsibility leading global marketing teams and strategies
• Demonstrated success leading global marketing organizations through periods of growth, transformation, and market expansion
• Proven success driving growth, pipeline, customer engagement, and market impact in complex enterprise environments
• Experience building and leading high-performing, geographically dispersed teams
• Strong business acumen with the ability to translate strategy into measurable commercial outcomes
• Deep expertise in product marketing, demand generation, sales enablement, and go-to-market strategy
• Demonstrated ability to leverage data and AI to improve marketing effectiveness and business performance
• Exceptional executive presence, communication, and stakeholder management skills
• Willing to travel for the interest of business

Demonstrates extensive expertise in B2B marketing, with a focus on product marketing, demand generation, and go-to-market strategy. Proven ability to lead high-performing teams and drive measurable commercial outcomes through data-driven insights and AI integration.

• B2B Marketing Experience
• Product Marketing Expertise
• Demand Generation Strategy
• Executive Leadership
• AI Integration in Marketing

• Go-To-Market Strategy
• Pipeline Generation
• Market Penetration
• Performance Measurement
• Data Analysis
• Campaign Development
• Sales Enablement
• Resource Allocation
• Marketing ROI Optimization
• Customer Engagement

• Executive Presence
• Communication Skills
• Stakeholder Management
• Team Leadership
• Coaching

• Bachelor's Degree
• Master’s Degree

• Market Insights
• Competitive Analysis
• Commercial Outcomes
• Brand Reputation
• Global Marketing

• AI Tools
• Marketing Analytics
• Content Creation Tools
• Sales Tools
• Workflow Optimization Software