Senior Brand Marketing Manager

• Develop and refine brand strategy, including positioning, messaging, voice, and narrative.
• Define, document, and govern brand architecture across master brand, sub-brands, products, solutions, capabilities, programs, campaigns, and partner offerings.
• Support brand naming strategy and governance for new products, solutions, data offerings, agents, and capabilities.
• Lead planning and execution of brand campaigns across media, events, digital, and social channels.
• Create and maintain brand governance materials, including guidelines, naming conventions, decision trees, templates, training materials, and enablement resources.
• Serve as primary brand steward by reviewing advertising, event, web, internal communications, and customer-facing materials for brand consistency.
• Define brand-health KPIs, including awareness, consideration, sentiment, and share of voice.
• Establish tracking and reporting frameworks and use data to inform decisions.
• Monitor branding, design, and consumer-behavior trends to inform creative direction.
• Collaborate with internal stakeholders, creative teams, communications, portfolio marketing, media, events, and digital marketing teams.
• Manage timelines, budgets, and resources to deliver high-quality brand assets and experiences.
• Translate business objectives into compelling, customer-relevant brand experiences.

• Bachelor's degree in marketing, communications, or a related field.
• 8+ years of experience in brand marketing; experience in B2B or technology industries is a plus.
• Proven success in developing and executing brand strategies across channels.
• Strong understanding of brand identity, messaging, visual systems, and brand governance.
• Experience supporting brand architecture, portfolio architecture, product hierarchy, naming conventions, or brand house governance.
• Ability to translate complex product, solution, data, capability, and partner structures into simple, customer-relevant naming frameworks.
• Experience participating in or leading naming work streams, including naming briefs, discovery, stakeholder alignment, SEO or competitive review, and legal/trademark coordination.
• Excellent written and verbal communication skills, including the ability to create concise executive-ready recommendations, decision frameworks, and guidance documents.
• Data-driven approach with experience using brand, campaign, customer, competitive, AEO/SEO, and market insights to inform strategy and optimize impact.
• Strong organizational and project management skills.
• Strong facilitation and stakeholder management skills, with the ability to align cross-functional teams and influence decisions without direct authority.
• Proficiency in Microsoft Office Suite.
• Understanding and embrace of AI tools, with curiosity, adaptability, and ethical awareness in navigating AI-driven environments.
• Ownership mindset, problem-solving ability, curiosity, proactivity, and willingness to collaborate.
• Continuous growth mindset and commitment to ongoing learning.
• Where applicable, fluency in English and languages relevant to the working market.
• Ability to sit, speak, and operate a telephone and/or computer for long periods of time.
• Ability to handle pressure, stressful conditions, and conflict resolution.
• Ability to work day, evening, and/or weekend hours as needed.
• Regular attendance in the office.

Demonstrates expertise in developing and executing brand strategies, including brand architecture, messaging, and governance. Proficient in utilizing data-driven insights to inform brand health KPIs and optimize campaign impact across various channels.

• Brand Strategy Development
• Brand Architecture Governance
• Data-Driven Decision Making
• Stakeholder Management
• Project Management

• Brand Identity
• Messaging
• Visual Systems
• Naming Conventions
• Campaign Execution
• Market Insights
• SEO
• AEO
• Brand Health KPIs
• Portfolio Architecture

• Excellent Communication
• Organizational Skills
• Problem-Solving
• Curiosity
• Collaboration

• B2B Marketing
• Technology Industry
• Brand Governance
• Consumer Behavior Trends
• Cross-Functional Collaboration

• Microsoft Office Suite
• AI Tools