Senior Brand Marketing Manager; R

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At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next?

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The Senior Brand Marketing Manager leads the development, activation, and governance of brand initiatives that strengthen awareness, consistency, and perception across channels. This role owns thebrand narrative and strategy, drive campaigns that build awareness and affinity, and ensure consistency in how we show up in the market. This role helps shape the company’s brand architecture and brand naming approach—ensuring the master brand, sub-brands, products, solutions, programs,
campaigns, and partner offerings are expressed and branded in a clear, cohesive, and customer- relevant way.

The role works cross-functionally with creative, communications, portfolio marketing and additional marketing teams from media, to events, to digital, etc. to translate business objectives into compelling brand experiences.

• Develop and refine the brand strategy, including positioning, messaging, voice, and narrative. Ensurethe brand narrative is clear, differentiated, and aligned with the company visual and business goals.
• Help define, document, and govern brand architecture, including how the master brand, sub-brands,product, solutions, capabilities, program, campaign, and partner offerings related to one another – andearn branding.
• Support brand naming strategy and governance for new products, solutions, data offerings, agents,capabilities etc. – ensuring names align to the brand architecture and strategic naming conventions.
• Lead the planning and execution of brand campaigns and initiatives that support awareness,positioning, and differentiation – including media, events, digital, social, etc.
• Create and maintain brand governance materials, including brand guidelines, naming conventions,decision trees, templates, training materials, and enablement resources for internal teams and agency partners.
• Serve as the primary brand steward, reviewing materials to ensure the brand was applied correctly and consistently - including advertising, events, web, internal communications, and customer-facing experiences
• Define KPIs for brand health, including awareness, consideration, sentiment, and share of voice.
• Establish tracking and reporting frameworks, using data to inform decisions.
• Stay current with trends in branding, design, and consumer behavior to inform creative direction.
• Collaborate with internal stakeholders and creative teams to ensure alignment and execution of brand standards.
• Manage timelines, budgets, and resources to deliver high-quality brand assets and experiences.

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of experience in brand marketing; experience in B2B or technology industries is a plus.
• Proven success in developing and executing brand strategies across channels.
• Strong understanding of brand identity, messaging, visual systems, and brand governance.
• Experience supporting brand architecture, portfolio architecture, product hierarchy, naming conventions, or brand house governance.
• Ability to translate complex product, solution, data, capability, and partner structures into simple, customer-relevant naming frameworks.
• Experience participating in or leading naming work streams, including naming briefs, discovery, stakeholder alignment, SEO or competitive review, and legal/trademark coordination.
• Excellent written and verbal communication skills, including the ability to create concise executive-ready recommendations, decision frameworks, and guidance documents.
• Data-driven approach with experience using brand, campaign, customer, competitive, AEO/SEO, and market insights to inform strategy and optimize impact.
• Strong organizational and…