Sr. Manager, Social Media,, US&C

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades.

Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Social Media Sr. Manager will be an integral part of the Brand Communications team reporting directly to our Sr. Director, Brand and Media and working closely with all Marketing and PR teams:
Media, Analytics and Digital, as well as creative agencies. This role will manage a content creator and our creative agency managing and enforcing the brand across multiple social channels such as Tik Tok, Instagram, Meta, X, Threads etc. As part of this role, creative skills and measurement mindset will work together. We want someone with a can-do attitude that will recommend a well-done craft and a cohesive language, preserving the brand tone of voice consistently while respecting the touch point nature, making sure we have the best-in-class experience related to that channel.

This person will oversee social campaigns, producing content, managing influencers workstream, reviewing analytics, and communicating with key stakeholders in the company.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Oversee Firehouse Subs’ interactions in social media platforms and content strategies. Manage, protect, and champion the brand voice in multiple social media channels, including but not limited to Tik Tok, Instagram, Meta, X, Threads etc. Build and manage the Influencers Strategy and Execution, collaborating with digital creators to boost product launches. Identifies opportunities to grow the audience and improve brand awareness.

Analyze engagement data, identifying trends in consumers interactions and planning digital campaigns to build social community. Create and maintain brand standards in collaboration with agencies and other members of the Brand team to ensure that social media workstream in an integrated piece of 360 Communication’s plans. Collaborate with agency and internal teams to ensure a high-quality deliverable. Serve as subject matter expert, advisor, and brand liaison for branded items.

Monitor Competitive Landscape, keep up with the latest trends and pop culture, look into industry benchmarks on social media and consistently share findings with team and provide recommendations as needed. Ensures work is consistently aligned with established strategies and branding. Provide support to stakeholders by demonstrating marketing leadership, promoting collaboration, fostering a team environment, and promoting the best-in-class guest journey.

• Bachelor’s degree 5-7+ years in-house or agency social media/brand experience (or relevant work…