Marketing Communications Director

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an opening for a Marketing Communications Director in Jacksonville, FL. This position will focus on developing and implementing communications and marketing plans that promote the American Heart Association’s strategic priorities, events, and cause initiatives throughout Duval, St. Johns, Clay, Baker, and Nassau Counties. This role reports to the Executive Director, Jacksonville.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on Linked In, Instagram, Facebook, X, and s.

• Develops and implements local strategic communications plans that promote the American Heart Association's nationally driven priorities, local events, community impact, Science news, and cause initiatives.

• Writes, distributes, and pitches news releases and other supporting media materials to local traditional and non-traditional media.

• Secures media sponsor ships for local events and priority initiatives, as appropriate.

• Implements awareness campaigns around heart and stroke-related topics and works collaboratively with other key market staff to develop an integrated approach to such campaigns.

• Works with staff to ensure that national branding guidelines are followed.

• Develops and implements communications plans for sponsor-funded activations.

• Coordinates and implements communications plans in conjunction with strategic alliances.

• Identifies, secures, and media trains local spokespersons.

• Provides marketing and communications support for development and fundraising events and activations, as appropriate.

• Identifies human interest stories for media coverage, social media posts, internal and external communications channels, and event integration.

• Tracks all media coverage via a media tracking system and manages a spokesperson database. Works with video production companies to produce videos for events, social media, and other marketing communications resources.

• Works with photographers to produce photography for events, social media, and other marketing and communications resources.

• Develops and implements media events, as appropriate.

• Works to place Public Service Announcements (PSA) locally.

• Works with Southeast Region’s VP of Communications and Marketing to manage local crises or sensitive issues.

• Works in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implements strategies, as appropriate.

• Works with executive director and team to manage local paid advertising projects.

• Manages and implements other projects as identified by the executive director.

• Bachelor's degree in communications, marketing, public relations, journalism or related field, or some college plus experience.

• Requires minimum three years of work experience in…