Performance Marketing Manager

Turner Pest Control is looking for a data-driven growth marketer to help build and optimize the engine that turns marketing investment into qualified leads, new customers and long-term customer value.

This is not a traditional marketing manager role. We are looking for someone who is highly capable in Hub Spot, marketing analytics, paid digital advertising, lead generation, customer segmentation, marketing automation and customer journey optimization.

You will work closely with Marketing, Sales, Operations, Customer Service and agency partners to understand what's working, what's not and where our next growth opportunities exist.

Turner Pest Control is proud to offer our employees a host of outstanding benefits!

We want to help our employees build a great career and a great future. At Turner Pest Control, you'll have access to these great benefits!

• Blue Cross Blue Shield medical PPO options
• Delta Dental and Vision
• Prescription drug program
• Flexible Spending Accounts (FSA) for medical and childcare expenses
• Health Savings Plans (HSA) available with qualified plans

• Competitive hourly compensation
• 401(k) Savings Plan
• Life insurance and short-term disability 100% company paid (with options to buy up)
• Long-term disability, Accident, Critical Illness, and Hospital Indemnity insurance options

• Enjoy stable, year-round employment with opportunities for growth
• Paid training
• Paid time off and eight paid holidays
• Opportunities for advancement

As a Performance Marketing Manager, you'll develop and execute data-driven marketing strategies that generate qualified leads, increase customer acquisition and retention, and support profitable growth across Florida.

• Own strategies to increase qualified leads, conversion and customer acquisition
• Manage and optimize Google Ads, Google Local Services Ads, Meta and other performance channels
• Evaluate performance by market, service, audience, campaign and channel
• Optimize marketing spend based on CPL, CAC, conversion rate, revenue and ROI
• Identify underperforming campaigns and quickly recommend corrective action
• Partner with agencies while maintaining internal ownership of strategy, data and results
• Align lead generation with seasonality, market opportunity and operational capacity

• Serve as a primary marketing owner and power user of Hub Spot
• Build and optimize automated lead nurture, customer retention, renewal, cross-sell and upsell journeys
• Develop workflows, lists, triggers, lead routing and lifecycle stages
• Create customer and prospect segments using behavioral, demographic, geographic and service data
• Improve integration and data flow between Hub Spot and other business systems
• Continuously improve how marketing technology supports growth

• Optimize the customer journey from lead generation through retention and expansion
• Use segmentation and behavioral data to improve targeting, conversion and customer lifetime value
• Identify funnel friction, cross-sell and upsell opportunities
• Build dashboards that connect marketing activity to leads, customers and revenue
• Track and improve CPL, conversion rates, CAC, ROI/ROAS, retention and channel performance
• Strengthen attribution across digital, phone and offline channels
• Improve website and landing-page performance through CRO, A/B testing, SEO and local search
• Translate data into clear, actionable recommendations that drive measurable growth

• Help evaluate and implement marketing technologies that improve efficiency and performance
• Identify practical applications for AI, automation and predictive analytics
• Improve lead follow-up, personalization, segmentation and campaign optimization through technology
• Stay current on emerging performance marketing and home-services marketing practices

• Help manage and optimize a significant annual marketing investment
• Recommend budget shifts based on performance and business opportunity
• Forecast campaign investment and expected lead/customer production
• Connect marketing performance to revenue and profitable growth

What does it take to be a successful Marketing Manager at Turner Pest Control? For starters, you're a performance-driven leader with a deep understanding of how messaging connects with service-oriented customers. You'll also have...

• 5+ years of…