Integrated Marketing Specialist

Integrated Marketing Specialist Company:
Vizza Lights

Location:

Jacksonville, Florida – In-house

Employment Type:

Full-time Help Build a Local Brand into a National Company

Vizza Lights is seeking an experienced Integrated Marketing Specialist to plan, execute, measure, and improve marketing across digital, print, broadcast, commercial, community, and emerging channels.

This position is for a versatile marketer who understands how all parts of a modern campaign work together. You should be able to move comfortably between marketing strategy, media planning, Google Ads, Meta advertising, print campaigns, content planning, lead generation, partnerships, events, reporting, and sales support.

The successful candidate will help Vizza Lights establish a strong local presence while building repeatable marketing systems that can support expansion into markets across the country.

Vizza Lights provides permanent architectural lighting systems that are discreet by day and extraordinary  systems allow homeowners and businesses to enjoy elegant everyday illumination and customized colors for holidays, celebrations, sporting events, and special occasions.

Develop and manage an integrated marketing plan aligned with company revenue, territory, and expansion goals.

Define priority audiences, geographic markets, customer segments, offers, campaigns, and acquisition channels.

Build annual, quarterly, monthly, and seasonal marketing calendars.

Develop launch plans for new services, products, promotions, and geographic markets.

Create repeatable marketing systems that can be adapted for future locations.

Research competitors, market trends, customer behavior, and regional opportunities.

Recommend budgets and allocate spending based on business goals and performance.

Plan, launch, manage, and optimize Google Search, Display, You Tube, Local Services, and other relevant Google campaigns.

Manage Meta advertising across Facebook and Instagram.

Evaluate and manage additional channels such as Tik Tok, Linked In, Nextdoor, streaming audio, connected television, programmatic advertising, and retargeting.

Develop campaign briefs, audiences, offers, keywords, landing-page requirements, and testing plans.

Monitor cost per lead, conversion rate, customer acquisition cost, return on ad spend, lead quality, and booked revenue.

Coordinate accurate conversion tracking, call tracking, pixels, attribution, and reporting.

Conduct structured testing of creative, messaging, audiences, placements, and offers.

Improve lead quality in collaboration with sales and company leadership.

Plan and coordinate direct mail, postcards, brochures, door hangers, signage, vehicle advertising, print publications, billboards, radio, television, and community campaigns.

Research media opportunities, request proposals, compare vendors, negotiate placements, and manage production deadlines.

Track traditional campaigns using dedicated phone numbers, QR codes, URLs, offer codes, and CRM attribution.

Coordinate co-marketing opportunities, sponsor ships, home shows, trade shows, neighborhood events, and community partnerships.

Develop relationships with builders, roofers, landscapers, electricians, real-estate professionals, property managers, designers, homeowner associations, and complementary businesses.

Protect Vizza Lights positioning, messaging, voice, and visual consistency across every channel.

Create campaign briefs for the Creative Design Lead and Videographer/Content Creator.

Guide the development of advertisements, landing pages,…