Chief Marketing Officer

Are you ready to revolutionize the marketing landscape for one of Jacksonville’s premier law firms?

Do you have the strategic vision to unify and lead a fragmented marketing function into a cohesive force?

Can you transform marketing activities into measurable business success while maintaining brand integrity?

Are you eager to leverage your skills in a fast-paced, entrepreneurial environment?

Final question: When faced with a challenge, do you get excited or run away?

Campione Law, based in Jacksonville, Florida, stands as a beacon of dedicated legal service. Our mission revolves around providing compassionate and aggressive representation to individuals affected by personal injury and other legal battles. With a focus on Personal Injury, Workers Compensation, Criminal Defense, Real Estate, and Business Litigation, our team takes pride in securing justice and compensation for our clients across multiple practice areas.

Founded on the principles of integrity, dedication, and results, Campione Law has recovered millions in settlements, consistently delivering exceptional outcomes. What sets us apart is our compassionate approach—clients are treated like family, ensuring personalized attention and respect throughout the legal process. Our community impact extends beyond the courtroom as we advocate for justice and support various social causes, reinforcing our commitment to societal well-being.

As the Chief Marketing Officer at Campione Law, you will be the architect behind a transformative marketing strategy that aligns with the firm’s growth objectives. This role is pivotal in consolidating marketing efforts, providing comprehensive oversight, and driving brand engagement across various channels. You will lead the charge in crafting strategies that enhance the firm's visibility and expand its market reach, directly impacting our growth and client service excellence.

• Strategic Oversight: Develop and execute a comprehensive marketing strategy that aligns with Campione Law’s business objectives. Oversee multi-channel marketing efforts across digital, paid advertising, social media, out-of-home, radio/TV, content, PR, and vendor-managed campaigns.
• Brand Ownership: Manage the entirety of Campione Law’s brand positioning, ensuring consistent and impactful messaging.
• Market Expansion: Conduct market research and develop strategies for entry into new geographic areas, creating tailored campaigns to build local awareness.
• Vendor Management: Evaluate and manage relationships with agencies and vendors to ensure top-tier service delivery and ROI.
• Marketing Analytics & Reporting: Audit tools such as Lead Docket, Call Rail, intake analytics, and campaign reporting to track cost per lead, cost per signed case, lead quality, channel performance, market performance, and vendor ROI.
• Team Leadership: Build and develop an in-house marketing team, fostering a culture of accountability and innovation.
• Social Media Direction: Guide the social media strategy to align with broader firm goals, enhancing engagement and reach.

• Strategic Leadership
  
  Experience:
  
  Proven track record in developing and executing successful marketing strategies. Senior Director, VP, Head of Marketing, or agency leadership experience will also be considered for candidates who have owned strategy, budgets, vendors, teams, and measurable business outcomes.
• Comprehensive Marketing Knowledge: Deep understanding across multiple marketing disciplines, including digital, brand, and performance marketing.
• Budget Management: Experience with significant marketing budgets and strategic allocation to maximize ROI.
• Agency and Vendor Management: Skilled in establishing KPIs and evaluating external partnerships for efficacy.
• Analy…