Marketing Lead

Location:Remote - UK or Europe
About Mine Hub

We'rehiring a Marketing Leadto ownand evolve

MineHub'smarketing function as we sharpen our market positioning and scale our commercial motion. This is a hands-on, individually-contributing role for someone who can both set marketing strategy and execute it, from refining how we tell our story, to building the assets our sales team relies on every day, to getting

MineHubin front of the right audiences at industry events.

You will work closely with sales for customer and market input, and with design for visual execution.

You'llbe the one driving the marketing agenda day to day, including the grassroots, on-the-ground activities that build our presence in the metals and mining community.

• Campaign strategy:Plan and run multichannel campaigns that connect social, content, email, landing pages, and events around a single message and a clear conversion goal
• Social media:Own Mine Hub 'spresence on Linked In and X. Build a posting cadence, grow engaged followings, and run paid campaigns where they earn their cost
• SEO:Own our organic search strategy. Do the keyword research, shape content around it, fix on-page basics with design and web, and grow qualified organic traffic quarter over quarter
• Landing pages and conversion:Create landing pages for campaigns, events, and content, each with a clear goal and a measured conversion rate. Test and improve them over time
• Email campaigns:Build email programs in Hub Spot that move leads from first touch to sales-ready, including follow-up for event and content leads
• Webinars:Plan and run webinars with our experts and customers, from topic and promotion through to follow-up that feeds the funnel

• Positioning and messaging:Refine Mine Hub 'smarket positioning with sales and leadership, and make sure that story shows up consistently everywhere we speak
• Website:Partner with our Head of Design on the ongoing evolution of  so it reflects our positioning and converts visitors
• Product marketing:Build andmaintainbuyer personas, support product launches with clear messaging, and keep our competitive positioning current
• Customer stories:Turn customer wins into case studies and stories, working with sales and customer success, and use them across campaigns, the website, and sales materials
• Thought leadership:Develop a pipeline of articles, whitepapers, and commentary, and distribute it across the channels where our buyers actually are

• Sales enablement:Build andmaintaina current, well-organized library of presentations, one-pagers, and collateral, all on message
• Speaking and events:Identify the right industry conferences and speaking slots, prepare our spokespeople, and make sure every event feeds the funnel with follow-up campaigns
• Community:Drive the grassroots activities, industry relationships, and on-the-ground presence that build
  
  MineHub'scredibility in the commodities market

• OKRs: Deliver against quarterly OKRs set with leadership
• Analytics and reporting:Own the marketing dashboard. Track KPIs like traffic, engagement, conversion, and pipeline influenced in Hub Spot and our analytics tools, and report monthly on what worked, what did not, and what changes next

• 5+ years of B2B marketing experience, ideally in SaaS or another enterprise or technical space
• A track recordof planning and running digital campaigns that generated measurable impact
• Hands-on experience growing corporate Linked In and Twitter accounts
• Working knowledge of SEO: keyword research, content optimization, and the on-page basics
• Comfort with a modern marketing stack. We use Hub Spot; experience with it or a close equivalent and web…