Senior Brand Research Specialist

Senior Brand Research Specialist

Charlotte, North Carolina;

Newark, Delaware;
Richmond, Virginia;
New York, New York;
Boston, Massachusetts;
Jacksonville, Florida

** To proceed with your application, you must be at least 18 years of age.*
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** Bank of America employees are required to meet all*
* ** posting eligibility requirements*
* ** prior to applying for any new position.*
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** To proceed with your application, you must be at least 18 years of age.*
* Acknowledge ( )

** Bank of America employees are required to meet all*
* ** posting eligibility requirements*
* ** prior to applying for any new position.*
* Acknowledge ( )

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* Job Description:

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* ** Senior Brand Research Specialist*
* ** Job Description*
* The Senior Brand Research Specialist is responsible for generating the research and insights needed to manage the brand and guide brand, advertising, communications, and marketing strategy across all lines of business within the organization. Role includes working with leaders to assess brand strength, identify strategic opportunities, understand competitive positioning, quantify the business value of the brand and help drive it. It partners across Brand, Marketing, Communications, Media, Customer Experience, Product, Strategy, Analytics, and business teams to convey insights and translate into clear implications and actionable recommendations.

The role supports and leverages a comprehensive brand and advertising measurement program spanning the enterprise. Work includes continuous brand health tracking of key brand metrics; with competitor benchmarking; brand focused market mix modeling perceptual mapping and driver analysis; strategic deep dives; and overseeing self-service data dashboards.  The specialist works with analysts to quantify the drivers of the brand via modeling and analytics to guide brand strategies.

Success requires strategic synthesis and executive communication, strong qualitative and quantitative research expertise, hands-on data preparation and understanding, vendor management leadership, and modern AI-supported execution.

** Responsibilities:*
* -  Assess brand strength, emerging risk, strategic opportunity, and competitive positioning by interpreting performance trends, competitor benchmarks, audience differences, and the broader customer, advertising and media, cultural, economic, and business context.

-  Manage continuous brand measurement across enterprise, sub-brand, product, segment, multicultural, and local-market audiences across key brand and product metrics.

-  Partner with Brand, Marketing, Communications, Media, Customer Experience, Product, Strategy, Analytics, and line-of-business leaders to clarify decisions, define research objectives, build learning agendas, and prioritize the questions with the greatest strategic and business value.

-  Design and lead end-to-end qualitative, quantitative, and mixed-method brand and advertising research, including scoping, methodology selection, questionnaire and discussion-guide development, sampling, fieldwork, analysis, synthesis, recommendations, and stakeholder activation.

-  Leverage driver research to explain what is shaping brand favorability and translate into practical guidance on brand strategy, positioning, value propositions, audience priorities, messaging, experience improvement, media investment, sponsor ships, partnerships, and long-term brand building.

-  Measure and optimize advertising performance by linking campaign exposure, media activity, brand metrics, and business outcomes to identify what is working, why, and where to improve impact over time.

-  Develop executive-ready brand performance summaries, scorecards, strategic deep dives, foresight perspectives, scenario analyses, and decision narratives; facilitate working sessions that align stakeholders on implications, choices, investment tradeoffs, and next actions.

-  Work with teams to enable appropriate self-service use of brand data, scorecards, deeper-analysis datasets, brand models, simulation tools, and media-investment scenarios by helping establish clear definitions, documentation, quality standards, and interpretation guidance.

-  Manage research agencies, panel providers, technology platforms, and analytics partners; evaluate methodological fit, sample quality, data practices, deliverables, timing, cost, security, and value; challenge weak approaches and resolve quality issues early.

-  Advance the organization's research capabilities by…