B2B Growth Marketing Manager – Industrial​/SaaS

Asset Watch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.

We're looking for a B2B Growth Marketing Manager – Industrial/SaaS who wakes up thinking about pipeline. In this role, you'll own the strategy and hands‑on execution of full‑funnel, multi‑channel campaigns that drive real revenue; building in Hub Spot, pulling the levers, and iterating relentlessly until the numbers move. This is a fast‑scaling SaaS environment where every campaign decision is made through one lens: what gets more qualified opportunities into the funnel, faster.

This isn't your typical enterprise SaaS role. Asset Watch sells into the manufacturing plant floor - maintenance managers, reliability engineers, plant managers, and operations leaders who aren't scrolling Linked In between meetings. Reaching them requires a dual playbook: account‑based tactics for executive buyers, and channel‑agnostic creative for the plant‑level practitioners who champion the technology.

This role blends campaign strategy, cross‑functional leadership, and technical campaign execution, and it demands someone who plans obsessively and operates with precision. You'll be managing multiple campaigns and stakeholders simultaneously, and the through line that keeps it all moving is your ability to build the system, run the system, and hold it accountable to pipeline.

• Develop and execute integrated, multi‑channel campaigns to drive demand, pipeline, and revenue
• Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
• Own campaign execution end‑to‑end, including building and launching campaigns in Hub Spot

• Build, test, and deploy campaign assets in Hub Spot (emails, landing pages, workflows, forms)
• Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
• Manage campaign workflows and triggers to support lead generation and nurture efforts
• Ensure campaigns are properly tracked, tagged, and attributed

• Collaborate with product marketing, content, design, and sales to align messaging and campaign goals
• Work closely with
  
  RevOpsto ensure Salesforce and Hub Spot alignment for campaign tracking and lead flow
• Support sales with campaign insights, follow‑up strategies, and enablement materials

• Define KPIs (MQLs, pipeline, conversion rates, campaign ROI)
• Monitor campaign performance andoptimizein real time (A/B testing, messaging, timing, channels)
• Build andmaintaincampaign reporting dashboards in Hub Spot

• Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN‑SPAM, GDPR)
• Maintain clean campaign data and proper attribution tracking

• 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Hands‑on experience executing campaigns in Hub Spot (or similar MAP)
• Strong understanding of pipeline generation and SaaS funnel metrics
• Experience working with Salesforce CRM
  and marketing‑sales alignment
• Ability to manage both strategy and execution in a fast‑paced environment

• Campaigns consistently generate qualified pipeline and revenue
• Seamless execution from strategy → build → launch → optimization
• Strong alignment between marketing…