Organic Search Manager

Kapitus is seeking a strategic, analytical, and collaborative Organic Search Manager to join our Brand Marketing team to support the development and execution of our organic search strategy across traditional search engines and AI-powered search experiences. This individual will collaborate closely with the Director of Brand Marketing and cross-functional stakeholders to improve the organic visibility and discoverability, performance, and authority of Kapitus’ digital content to help drive qualified traffic, increase brand awareness, and support long-term business growth.
The ideal candidate is equal parts strategist and practitioner, having the ability to think critically about the future of search while also rolling up their sleeves to analyze data, identify opportunities, create actionable recommendations, and drive execution.

• Assist in the development and execution of comprehensive SEO and AI Search Optimization (AISO/GEO) strategies that support business growth and brand objectives.
• Conduct keyword, prompt, topic, competitor, and search intent research to identify opportunities across the customer journey.
• Assist in building and maintaining organic search roadmaps aligned with company goals and content priorities.
• Identify emerging search trends, algorithm updates, AI search developments, and opportunities to improve organic performance.
• Monitor competitive search landscapes and recommend strategic initiatives to increase market visibility and share of voice.

• Monitor Kapitus’ visibility across AI-powered search and answer platforms, including ChatGPT, Gemini, Perplexity, Claude, and emerging search experiences.
• Evaluate how AI platforms represent the Kapitus brand, products, and expertise.
• Identify opportunities to improve citation frequency, content discoverability, entity recognition, and brand visibility within AI-generated responses.
• Develop recommendations to improve inclusion in AI-powered search experiences.
• Research emerging AI search optimization methodologies and recommend testing opportunities.
• Monitor competitor visibility and share-of-voice across AI search platforms.

• Assist in the development of SEO- and AISO-driven content strategies that support brand awareness, lead generation, customer education, and thought leadership initiatives.
• Create detailed content briefs, outlines, optimization recommendations, and content refresh plans for writers and subject matter experts.
• Conduct content gap analyses and identify opportunities to expand topical authority.
• Support the development of topic ecosystems, thought leadership content, research reports, digital PR initiatives, videos, tools, and other content assets designed to improve organic visibility and authority.
• Ensure content follows SEO, AISO, schema, E-E-A-T, and content quality best practices.
• Develop recommendations for internal linking, content consolidation, content refreshes, and content performance improvements.

• Conduct ongoing technical SEO audits and website health assessments.
• Partner with appropriate stakeholders to ensure recommendations are implemented effectively.
• Monitor website health and proactively identify issues impacting search performance.

• Build recurring reports that translate data into actionable business insights.
• Analyze content and search performance to identify opportunities for optimization and growth.
• Monitor algorithm updates and assess potential impacts on website performance.

• Serve as the organic search subject matter expert within the Brand Marketing team.
• Work closely with the Director of…