Senior Manager, Institutional Markets

The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school–bound students achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House.

The company’s  brand is one of the largest online tutoring services in the U.S. Itcomprisesa community of thousands of tutors who have delivered more than
22million one-to-one tutoring sessions. The Princeton Review is headquartered in New York, NY. Follow the company on Linked In , You Tube and Instagram .

The Princeton Review/ is seeking an innovative, strategic Senior Manager of Higher Education, Test Prep,Government, and Libraries Marketing (HED/TEST PREP/GOV/LIB) to lead high-impact initiatives that support the company’s growth over the next 3–5 years. This role is essential to ’svisibility and market share across colleges and universities, government agencies, public libraries, and adult test preparation programs.

Reporting to the Vice President of Institutional Marketing and Corporate Communications , the Senior Manager will collaborate closely with Sales, Customer Success, Product Development,and the Marketingteamto develop and execute data-driven, integrated campaigns. The ideal candidate combines strategic vision with executional excellence anddemonstratesdeep understanding of the needs of adult learners, institutional procurement processes, and the Higher Ed,Government,and Librarylandscapes.

• Develop and lead the company’s HED/TEST PREP/GOV/LIB marketing strategy, partnering with Sales, Customer Success, Product Development, and the Marketing teamto set cross-organizational priorities and drive measurable business growth.
• Own all planning, execution, and reporting for marketing initiatives that generate leads, accelerate pipeline opportunities, and support customer retention for Higher Ed,Test Prep,Government, and Librarysegments.
• Partner withthe
  
  Marketing team(events, content, social media,weband operations) to design integrated, data-driven campaigns that elevate brand awareness, nurture prospects, and convert opportunities into long-term partnerships.
• Research institutional market trends, buyer needs, customer behavior, and competitive dynamics across Higher Education,Test Prep,Government,and Library sectors.
• Leverage marketing intelligence to shape messaging, refine targeting, and develop high-impact campaigns and assets.
• Stay informed on emerging needs of adult learners, funding and policy changes, workforce development trends, accreditation, procurement cycles, and sector‑specific challenges.
• Track and analyze relevant data to evaluate the effectiveness of marketing campaigns andoptimizestrategies formaximumROI.

• Develop targeted outreach strategies—including email, print, and digital marketing—using analytics to refine segmentation, tailor messaging, and enhance performance.
• Collaborate with Creative Services to develop compelling assets, messaging, and differentiated positioning for diverse audiences such as college administrators, librarians, government leaders, service members, adult learners, and test takers.
• Direct the development of webinars, virtual events, case studies, articles, and thought leadership pieces in collaboration with Content Marketing, Creative Services, and Marketing Operations to amplify impact and support lead generation and client engagement.

• Lead the strategic approach for Higher Ed, Government,…