Global Audience Growth Marketing Manager

Summary of Position

This role ensures CTM's strongest ideas, executive perspectives, customer stories, and strategic narratives are not only published, but actively amplified across the market.

We're looking for an ambitious B2B marketer who is curious, proactive, and eager to take ownership. You'll identify opportunities, build relationships, leverage AI and automation, and create scalable systems that extend the reach of CTM's content and expertise.

Working closely with the content and marketing teams, you'll drive audience growth, executive and employee advocacy, community engagement, and external visibility. You'll help ensure CTM shows up in the channels, conversations, and communities that influence buyer trust and decision-making.

Success in this role means increasing the visibility, shareability, and credibility of CTM's expertise beyond our website, helping drive greater awareness, engagement, and market influence.

This role makes sure CTM’s strongest ideas, executive perspectives, customer stories and strategic narratives are not only published, but actively distributed, amplified, discussed and referenced across the market.

• Develop executive, employee and customer advocacy programs aligned to CTM's strategic priorities.
• Increase the visibility of CTM executives, subject matter experts and customer voices across external channels.
• Create scalable frameworks that encourage employee participation and thought leadership.
• Support initiatives that strengthen CTM's reach, credibility and presence beyond owned channels.
• Develop distribution and amplification plans for campaigns, research, webinars, events and strategic content.
• Repurpose content into channel-specific formats across social, digital, community and media platforms.
• Identify opportunities for external amplification through partners, guest contributions, syndication and industry publications.
• Support speakers, contributors and stakeholders with briefing materials and promotional activities.
• Build CTM's presence across industry communities, associations, professional networks and influencer ecosystems.
• Identify opportunities to increase visibility among buyers, consultants, analysts and industry stakeholders.
• Support engagement around industry events, market trends and emerging conversations.
• Develop relationships with relevant external communities and industry groups.
• Develop visibility plans that position CTM leaders as trusted industry voices.
• Identify opportunities for speaking engagements, podcasts, webinars, interviews and external commentary.
• Support executive presence across key professional and social platforms.
• Translate strategic narratives into content that drives engagement, credibility and influence.
• Monitor audience growth, engagement, advocacy participation, referral traffic, external mentions and share of voice.
• Evaluate amplification performance and identify opportunities to expand reach and influence.
• Provide insights and recommendations to improve visibility, engagement and discoverability.
• Report on program performance, audience growth and market impact.
• * Domestic and global travel may be a requirement for this position. An accommodation may be considered under the American with Disabilities Act but a bona fide reason must exist. The company will engage in the interactive process as necessary.

• Embrace CTM’s core values of Connect, Deliver and Evolve.
• Professional, collaborative & supportive interaction with employees, clients, suppliers/vendors
• Ability to work independently as well as part of a team.
• Appropriate and professional written and verbal communication.
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests.
• Creative and analytical…