Marketing and Growth Specialist

Marketing & Growth Specialist

Priority

Location:

Remote - LATAM / South Africa preferred

Working Hours:

Monday-Friday | Aligned with US business hours

Contract:

Independent Contractor
Job Type: Full-Time
Level: Mid-Level
Industry: Healthcare / Medical Clinic / Med Spa / Wellness

Our client is a growing healthcare and wellness organization based in Texas, providing a combination of medical, wellness, preventive care, and aesthetic services to patients across multiple locations and through telehealth.

The organization is focused on providing personalized patient care while continuing to expand its services and reach. As the business grows, it is looking to strengthen its marketing capabilities and build a more consistent and measurable patient acquisition strategy.

We are looking for a Marketing & Growth Specialist to help drive patient acquisition, brand awareness, lead generation, and overall digital growth.

This is a hands‑on marketing role for someone who can take ownership of campaigns from strategy through execution and optimization.

The ideal candidate understands how to attract the right audiences, generate qualified leads, improve conversion rates, and turn digital marketing activity into measurable business results.

You will work across paid advertising, social media, content, email, lead generation, landing pages, analytics, and marketing funnels.

Experience marketing for healthcare, wellness, aesthetics, med spa, weight management, or another appointment‑driven business is highly valuable.

• Develop and execute marketing strategies designed to increase patient inquiries and appointments.
• Identify opportunities to attract new patients through relevant digital channels.
• Research target audiences, competitors, and market trends.
• Develop campaigns around high‑demand services and target patient segments.
• Identify opportunities to improve lead generation and conversion.
• Test new marketing channels, messaging, offers, and campaigns.
• Monitor acquisition performance and optimize based on results.
• Work toward measurable growth and patient acquisition goals.

• Plan, launch, and optimize paid advertising campaigns.
• Manage campaigns across platforms such as Meta and Google.
• Develop and test ad creatives, messaging, audiences, and offers.
• Monitor cost per lead, conversion rates, and other key performance indicators.
• Identify underperforming campaigns and implement improvements.
• Work with creative resources to develop effective advertising assets.
• Continuously test new approaches to improve campaign performance.

• Build and optimize lead‑generation campaigns.
• Develop strategies to increase qualified patient inquiries.
• Monitor leads from initial inquiry through appointment booking.
• Identify gaps or friction points in the conversion process.
• Work with the team to improve lead follow‑up and conversion.
• Analyze which marketing channels and campaigns are producing qualified opportunities.
• Support the development of landing pages, forms, offers, and conversion funnels.

• Develop and execute social media marketing strategies.
• Create content ideas that support brand awareness and patient acquisition.
• Coordinate or create social media posts, short‑form content, promotional materials, and other marketing assets.
• Develop content around relevant services, wellness topics, and patient interests.
• Maintain consistent brand messaging across digital channels.
• Monitor engagement and identify content opportunities.
• Support promotional and seasonal marketing campaigns.

• Support email marketing and lead‑nurturing campaigns.
• Develop email sequences for prospective and existing…