Media Planner

About KHM

Karsh Hagan Madden (KHM) is an independent marketing agency formed through the merger of Karsh Hagan and Madden Media with 5 decades of creative and strategic legacy with 1 unified shop!

We blend bold storytelling with precision media, PR, geospatial targeting, and observation-led strategy to help brands close the gap between how they are seen and how they are felt. Madden built our reputation in destination marketing and tourism. Karsh has spent years building brands in healthcare, banking, higher education, and retail alongside it. Together, we believe the strongest brands build communities, and our goal is to differentiate them in a world where consumers want something that means something to them.

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About You

You are a strategic multitasker who thrives at the intersection of creative intuition and data-driven analysis. You know your way around the foundational digital tactics and maybe you've even dabbled in OOH, print, or broadcast buys. But what really sets you apart? Your curiosity and drive. You're not just keeping up with the ever-changing media landscape-you're eager to navigate it, experiment with it, and find new ways to make it work for our clients.

Marketing fascinates you. Why do some campaigns stick while others fall flat? How do audiences engage, and what makes them take action? You love diving into the details, optimizing for performance, and uncovering insights that push campaigns to the next level. And lucky for you, you'll be surrounded by a team that's just as nerdy about marketing as you are.

We're looking for a Media Planner to help execute high-performing, omni-channel campaigns for clients across the country. You'll be part of a remote team of tourism marketing pros, working closely with internal teams and clients to make sure campaigns are set up for success, optimized for performance, and delivering real results.

The Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure campaigns reach their target audiences as effectively as possible. Managing multiple clients and campaigns, the Media Planner creates and monitors a paid media strategy within each client's budget to give maximum exposure through the entire media spectrum: radio, television, print, and digital.

This is a role for someone who's equally comfortable working independently and collaborating with a team. You know how to take feedback and turn it into better work, and you're eager to keep growing as a well-rounded marketer. Day to day, you'll be developing comprehensive media plans, researching and aligning media strategy to target audiences, collaborating with the media buying team to execute placements, analyzing performance, and sharing insights that shape future strategies.

• Develop strategic paid media recommendations, including targeting considerations, data implementation, tracking strategy, partner and placement selection, buying methodologies and optimizations
• Oversee paid media strategy and analysis for assigned clients
• Analyze campaign performance data, provide recommendations and implement optimizations
• Join ongoing agency/vendor calls to discuss account performance, interpretation of data, and action plans based on findings
• Responsible for overseeing budget pacing and tracking
• Support in the creation of new campaigns and media briefs
• Collaborate with the Media Buying team to execute placements and Creative team to ensure assets fit the specs and needs for placements
• Contribute to monthly performance reporting and presentations
• Serve as subject matter expert on current and emerging media platforms, trends and best
• Traveling approx once every other month