Email Marketing Specialist ( Talent pool

Email Marketing Specialist

Remote:
Latin America, Philippines, Eastern Europe

Schedule:

Full time and Part Time availability

Salary: USD negotiable based on experience.

Join the Hire Lago Vetted Talent Network

Looking for your next career opportunity with innovative global companies?

Hire Lago is a curated talent marketplace that connects exceptional professionals with fast growing companies across the U.S. and internationally. We don't just collect resumes, we carefully vet candidates to ensure they are ready to stand out when opportunities arise.

By applying to this role, you'll have the opportunity to:

Complete an interview with our recruiting team. Become part of our exclusive vetted talent community. Be considered for current and future opportunities that match your skills and experience. Gain visibility with our hiring partners, who actively search our marketplace for qualified professionals.

Our partners hire across a wide range of functions, including Operations, Customer Success, Marketing, Sales, Finance, HR, IT, Engineering, E-commerce, Executive Support, and more.

Whether you're actively looking for a new role or simply want to be ready when the right opportunity comes along, joining the Hire Lago talent network is a great way to get noticed.

We are looking for a data-driven and creative

Email Marketing Specialist to plan, execute, and optimize email marketing programs that drive engagement, customer retention, and revenue .

This role owns the email marketing lifecycle from campaign planning and audience segmentation through copywriting, deployment, testing, and performance analysis. The ideal candidate combines strong marketing instincts with technical platform expertise and a solid understanding of deliverability and list health.

The successful candidate will be comfortable managing bothone-time campaigns and automated lifecycle flows , while continuously using data and experimentation to improve results.

Plan and execute promotional campaigns, newsletters, lifecycle campaigns, and automated sequences. Manage campaigns from strategy through QA, deployment, and reporting. Ensure campaigns align with broader marketing and business objectives.

Build and optimize automated flows, including:
Welcome Series, Abandoned Cart, Post-Purchase, Browse Abandonment, Re-engagement / Win-back and Customer Lifecycle Identify opportunities to improve the customer journey through automation.

Develop audience segments based on customer behavior, demographics, purchase history, engagement, and lifecycle stage. Implement personalized messaging and dynamic content where appropriate.

Write compelling, conversion-focused email copy. Collaborate with designers to develop engaging, mobile-responsive email templates. Maintain brand voice and messaging consistency.

Monitor email deliverability and sender reputation. Manage suppression lists and inactive subscribers. Conduct regular list hygiene and identify potential deliverability risks. Follow email marketing best practices.

Conduct A/B tests across:
Subject lines, CTAs, Content, Send times, Offers, Segments Use test results to develop a structured optimization strategy.

Monitor and report on:

Open Rate,Click-Through Rate, Conversion Rate, Revenue per Email, Unsubscribe Rate, Bounce Rate and Deliverability. Translate performance data into actionable recommendations.

Ensure campaigns follow applicable email marketing regulations, including CAN-SPAM and GDPR.

2–4 years of hands‑on email marketing experience. 2+ years of experience with at…