Community Marketing Manager North America

ABOUT THE ROLE

Community is at the heart of Finisterre - we believe in creating real, meaningful relationships with our employees, suppliers and omni-channel customers. This role is all about leading the North America Community function at Finisterre to drive brand awareness growth, customer acquisition, and ultimately revenue. This is a strategic and creative role requiring a focus on omni-channel sales, operations excellence, Activism (content and partnerships), Ambassadors and world-class marketing across all channels.

• Run relationship-first, community-led events (surf comps, retail clinics, festival partnerships)
• Cultivate, grow, and manage relationships with key NGO partners, e.g. Surfrider Foundation, Save the Waves, etc.
• Manage ambassador relationships for NA content, credibility and omni-channel pull-through including in-store wholesale events to drive revenue growth and sell-through

• Responsible for delivering a North American marketing strategy that focuses on Community, whilst guiding both CRM and Paid Digital channels too (these are run out of HQ currently)
• Responsible for working with channel partners on local market insight to help drive results.

• Responsible for delivering storytelling and content for NA audiences - translating UK content and assets and creating regional content when appropriate / needed.
• Responsible for leading local brand management - understanding brand perception, and helping to shape it as we grow the market.
• Support wetsuit relaunch and other marquee category pushes with community-led, credibility-first activations

• Support wholesale growth while aligning wholesale and DTC efforts. Both channels should support each other.
• Help ensure content, assets, and all sales tools are cohesive and effective across all channels
• Monitor and report on opportunities to enhance omni-channel performance

• Create and execute on a localized PR and influencer strategy in partnership with our NA based PR agency and the Head of Global Community. This strategy will drive brand awareness through reputation based communications and product placement across the most relevant channels.
• Balance product, ocean, outdoor, and surf content; weather and season-sensitive timing

• Exceptional leadership skills. You are passionate about your own development and take responsibility for it - setting a great example for the rest of the organisation. As we grow, you'll also lead and develop a team and ensure their development and delivery is always top of mind.
• Proven brand-builder with surf/outdoor industry roots and genuine community credibility.
• Comfortable operating solo and cross-functionally with UK HQ across a time difference.
• Strong understanding of overall marketing - with a specialism in community channels and wholesale. Yes, this is about building real relationships with people in our community but you should also know and understand how the overall journey works for our target customers and how paid digital, organic digital and offline channels work together to support one-another
• Strong strategic thought-process. Clearly able to understand how community activities drive our strategic priorities.
• Great communication skills - you know who to involve and when, you set them up clearly with the information and expectations that they need to deliver.
• Great taste - you intuitively understand what is on and off brand for Finisterre.
• World-class people skills. This is all about the law of attraction. You are naturally magnetic and thrive by meeting and getting to know new people and partners. You are a natural connector.
• An entrepreneurial spirit. You understand how your work impacts the business and you feel exhilarated by your successes and motivated by your mistakes.
• A strong sense of personal responsibility - you own your work and are excellent at managing up, down and across.
• 4+ years' experience working in retail brands on community marketing channels.
• Willingness and ability to travel as a key part of the role, both within the US and internationally.
• Willingness to sometimes flex work across time zones to facilitate collaboration.
• You'll be located in the US, ideally in one of the following states, although we are open to applications from outside of these states too:
  California, Washington, Oregon, Idaho, Utah, North East - Maryland to Maine, Texas, and Illinois.
• Passion, energy and…