Senior) Field Marketing - North America; m​/f​/d

AI has changed how office workers get things done. For the 80% of the global workforce that doesn't sit at a desk, it has barely arrived. Flip is changing that.

Flip is the #1 Frontline Agentic Operating System (OS) to build, automate, and orchestrate any frontline use case on a foundation of secure identity and comms with strong UX. In practice, that means one app where frontline workers in retail, manufacturing, and logistics access their systems, run their processes, and use AI.

More than 1,000 brands trust Flip, and over two million people use it worldwide, at companies like Bosch, REWE, FORVIA HELLA, and Greif.

Our mission is backed by more than $85M in funding from leading investors including Notion Capital, HV Capital, and LEA Partners
. In August 2026, Notion Capital and HV Capital doubled down on Flip with a new $25M round
.

Now we're building Flip in North America, and we're looking for our first US-based marketer to help shape it from day one.

Our mission:
Connect every employee to everything they need in one touch.

As our first US-based marketer, you'll help take Flip from traction to scale in North America. This is a hands-on, hybrid role: you'll own our US event calendar, localize and create content for the US market, and work side by side with our US Sales team, including reaching out to target accounts yourself. Positioning and core content come from our marketing team in Europe.

Your job is to make them land in the US and bring local market insights back into our global initiatives. With most of the team in Europe, you'll set your own priorities during US hours and sync closely once the overlap kicks in. If you'd rather help shape a market from an early stage than execute an established playbook, this role is for you.

US Events & field marketing

• Flip's presence at US trade shows and industry events end to end (HR Tech, internal comms, manufacturing and retail): booth and venue logistics, vendors, budget, promotion, on site execution, and follow up

• Representing Flip on the ground and turning event activity into qualified conversations with Sales

• Prebooking meetings ahead of each event, so the calendar is full before anyone gets on a plane

Website localization & US digital presence

• Marketing side localization of  page copy, proof points, CTAs, customer language, industry terminology, SEO and GEO keywords

• Working with global web, brand, and product marketing so the US site is adapted for US search behavior and buying expectations, not just translated

US market development

• US buyer personas, competitor positioning, category language and industry trends, brought back to the global team so our messaging lands locally. Positioning and core content stay with HQ, the local read on them comes from you

• Sales calls, objections, and win/loss insight turned into sharper campaigns and enablement

• The US marketing operating rhythm, built from scratch: campaign calendar, event priorities, vendor coordination, repeatable reporting

Pipeline, alongside Sales

• Shared accountability with US Sales for marketing sourced and marketing influenced pipeline in North America

• Direct outreach to target accounts together with our AE and BDRs. Everyone on the US team spends part of their day on it while we build the market

• Target account prioritization, regional demand generation programs, and local campaigns (paid, email, social) with support from the global team

• Reporting on US marketing performance against pipeline goals

Must-haves:

• 2 to 5 years of experience in field marketing, event marketing, content marketing, demand generation or a similar B2B role, ideally in B2B SaaS marketing to an HR audience. Drive and energy count for more here…