Growth Marketing Manager - UK & Benelux

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.

We are looking for a Growth Marketing Manager to drive demand generation and pipeline growth in the UK and Benelux markets, and collaborate closely with Sales, Customer Success, and Product teams.

This role is focused on executing region-specific strategies to generate marketing-qualified leads (MQLs) and nurture them through the funnel to sales-qualified leads (SQLs) and beyond. You will play a key role in shaping and executing campaigns that accelerate pipeline velocity, leveraging events, broker and partner engagement, and targeted digital marketing tactics.

You’ll also collaborate with our global marketing team on top-of-funnel awareness campaigns (social media, paid media, content marketing), working with our regionally based ABM specialist and Revenue Growth Manager to ensure seamless lead handoff from acquisition to conversion.

Pipeline Growth & Lead Nurturing

• Develop and execute UK and Benelux-specific growth marketing strategies to drive MQLs and pipeline growth.
• Own middle and lower-funnel marketing, implementing nurture programs that progress leads from MQL to SQL through multi-touch campaigns.
• Design and optimize lead nurturing flows, leveraging email marketing, content, and personalized outreach to improve conversion rates.
• Develop and implement a segmented marketing approach, identifying high-value prospect groups and tailoring engagement to their specific needs throughout the funnel.
• Collaborate with sales teams to refine lead scoring models and improve MQL-to-SQL conversion.

Regional Events & Partner Engagement

• Plan, execute, and optimize regional events, including industry conferences, partner engagements and hosted activation, to drive brand awareness and lead generation.
• Build and manage relationships with partners and key stakeholders, developing co-marketing initiatives that amplify reach and impact.
• Develop an integrated event marketing approach that ensures participation translates into measurable business impact and pipeline contribution

Campaign Execution & Collaboration

• Develop and execute multi-channel marketing campaigns, including paid media, content marketing, and email automation linked to business priorities
• Work closely with the global marketing team to align regional demand generation efforts with top-of-funnel awareness campaigns (e.g., social media, thought leadership content, and paid campaigns).
• Optimize campaigns to ensure seamless lead handoff from awareness to engagement and nurture.
• Make informed, data-driven decisions on campaign targeting, channel mix, messaging and investment, adjusting activity based on performance
• Continuously test and optimise campaigns to improve conversion and pipeline contribution.

• Proven experience in B2B growth marketing, demand generation, or field marketing, ideally within high growth organisations.
• Strong track record of executing pipeline-focused marketing campaigns, including ABM, digital, and event-based marketing.
• Experience in lead nurturing and conversion optimization, with a focus on moving MQLs through to SQLs.
• Proficiency in marketing automation tools (e.g., Hub Spot) and CRM systems (e.g., Salesforce).
• Experience collaborating on top-of-funnel awareness campaigns, especially across social media and…