Marketing Director, Brand Management

Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach. Established in 1861, the family-owned company has evolved into a trailblazer, renowned for its iconic Swisher Sweets cigars, cutting-edge American-made Rogue and Ammo modern oral nicotine products, and the premium Drew Estate cigar collection, which features ACID, Liga Privada, and Under crown.

Poised for the future, Swisher is redefining traditional categories with Volt+Co
-home to groundbreaking products such as Mojo Energy Pouches. Swisher is also home to more than two dozen American-made, non-combustible tobacco brands under the Helme Tobacco Co. umbrella. Based in Jacksonville, Florida, with operations spanning the U.S., the Dominican Republic, and Nicaragua, Swisher continues to lead through innovation, setting new benchmarks in quality and creativity. Learn more at

The Marketing Director, Brand Management is responsible for leading the strategic direction, growth and profitability for a portfolio of brands within the company’s broader brand ecosystem. This role is responsible for shaping long-term brand vision, showcasing deep consumer-centricity and creating breakthrough marketing programs. This is a hybrid position requiring a commitment to be onsite in Jacksonville, FL for a minimum of two weeks per month.

Key Responsibilities

• Develop and implement brand and business strategies for the product portfolio aligned with company objectives, market dynamics, and consumer trends
• Own financial responsibility for the brand portfolio to include annual planning, forecasting, and delivery of revenue, profit, and share targets
• Lead brand positioning, architecture, and marketing activation to build equity and engagement; manage relationships with influencers and other external marketing partners
• Lead pipeline development in partnership with R&D to drive meaningful innovation and product optimization
• Build, mentor, and lead a high-performing team of professionals; foster a culture of collaboration, agility, and accountability
• Oversee go-to-market strategies tailored for convenience store retail, digital platforms, and emerging channels; partner with sales to optimize distribution and pricing strategies
• Champion consumer-centric thinking using insights and analytics to guide decisions on product development, advertising, and investment allocation
• Serve as a senior cross-functional partner, collaborating with manufacturing, supply chain, finance, sales, legal, insights, and business analytics teams to ensure brand growth is sustainable and scalable
• Lead, manage, and develop a team of Brand Managers and marketing professionals

Qualifications

Bachelor’s degree in Marketing, Business Administration or related field; MBA strongly preferred

• 10+ years of progressive brand management or general management experience in consumer packaged goods
• Proven success in managing large-scale brands and scaling emerging brands
• Experience leading cross-functional teams and managing P&L
• Strong familiarity with convenience store and mass merch retail, digital commerce, and omnichannel strategies
• Expertise in consumer insights, brand positioning, and integrated marketing communications
• Strong understanding of innovation lifecycle management, from concept to commercialization
• Excellent communication and storytelling skills, with the ability to translate data into compelling narratives for executive audiences
• Exceptional leadership, team development, and communication skills
• Passion for innovation and building brands with cultural relevance
• Demonstrated leadership capabilities to include team development, internal and external stakeholder management, and strategic influence
• Travel:…