Director of Growth & Brand Activation

At The Honest Kitchen, we believe pets deserve the same quality of food as the humans who love them. As pioneers of human grade pet food, we use thoughtfully sourced ingredients and gentle preparation methods to create foods that are as wholesome as they are nutritious. We’re a purpose-driven, growth-minded, proud B Corp, (which is a legal corporate structure that allows us to operate and make decisions based upon a triple bottom line, factoring in social and environmental impacts right alongside our prioritization of long‑term financial sustainability!)

company made up of people who care deeply about pets, their parents, and each other. If you’re looking to do meaningful work in a collaborative, entrepreneurial environment where your ideas can make a real impact, you’ll feel right at home here.

We strive for an inclusive work culture that supports a diverse array of skills, experiences, and perspectives our employees bring to the table. For us, differences are a source of strength. We celebrate strong performance and ethical processes, and we work hard every day to nurture an inclusive culture where all employees can innovate and thrive. Here, you will not only build your career, but you will also uncover new experiences and collaborate with passionate colleagues.

The Honest Kitchen values a diverse workforce. Everyone, including women, people of color, people with disabilities, and members of the LGBTQIA+ community are strongly encouraged to apply. The Honest Kitchen believes that an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re looking for candidates who can expand our business culture by bringing their whole, authentic selves to work.

We strive to provide all qualified candidates with an equitable and accessible recruitment process.

We're looking for a Director of Growth & Brand Activation to own two things that drive the business in equal measure: the demand engine that acquires new customers through our owned DTC channel, and the brand activation engine – the PR, influencer, affiliate, and organic social work that drives awareness and engagement with our brand, plus the creative that fuels every channel we sell through.

You’ll lead three direct reports covering performance media and lifecycle, brand activation (PR, influencer, affiliate, organic social) and creative development. On the media side, your focus is our owned digital spend — the channels driving traffic and subscribers to  On the brand activation side, you own how we build awareness and engagement outside of paid media. On the creative side, your team produces packaging, retail POS, ecommerce content and the assets behind our media-driven channels;

brand campaigns and DTC performance creative all run through you.

You’ll sit alongside peers who make this work. Our Brand Director owns brand strategy, innovation, portfolio, and retail — they set the story and how it should show up at retail, you make it travel and perform. Our DTC leader owns site revenue and the on‑site experience — you make sure the right media is driving the right traffic to it, against the same number.

Our eCommerce team runs Amazon and Chewy with their own media agency — you make sure they have creative that wins on those channels.

Set the strategic direction for our digital media investment: channel roles, spend allocation, and the evidence bar (including our media mix modeling) that decisions get defended against. Your Performance Marketing Manager owns the budget and the agency relationship day‑to‑day; you set the…