Community Engagement Lead; BrightLife Kids

Welcome to Brightline! We are searching for a Community Engagement Lead to join our Bright Life Kids team. You have the exciting opportunity to be a critical part in advancing the mission of the partnership with Brightline and the Children and Youth Behavioral Initiative (CYBHI). The State of California selected Brightline — out of more than 450 vendors — to provide free virtual behavioral health services to families with children ages 0–12.

This program, Bright Life Kids, launched January 1, 2024, and offers a modern, easy-to-use digital experience with live coaching, personalized resources, parent peer communities, and local referrals — all at no cost to families or the community.

As a Community Engagement Lead, you will be driving the adoption of Bright Life Kids across complex community ecosystems. This is a high-autonomy role designed for a professional who thrives on building high-level partnerships and influencing public health strategy. You won’t just execute an established plan; you will proactively identify opportunities, contribute to program design, and serve as a primary thought partner to senior external stakeholders.

You will also spend time out in the field, interacting directly with families and communities looking for behavioral health support.

• Website: bright life.kids/ca
• Instagram: @brightlifekids
• Linked In:

• Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county.
• Create a partnership strategy that fosters mutual referrals, positioning Bright Life Kids as a valuable resource within the community.
• Build and nurture long-term relationships with senior external partners, including county health officials, school district leadership, and executive directors of major community-based organizations
• Operate with significant autonomy, managing a regional portfolio and presenting comprehensive updates and strategic recommendations at key milestones.

• Develop and adapt outreach and marketing strategies that span diverse and complex ecosystems, ensuring programs resonate across multiple stakeholder types
• Proactively identify service gaps and market opportunities; contribute to the design of new assets and engagement tactics
• Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as Google, Linked In, and school district websites.
• Navigate and persuade varied audiences from grassroots community groups to executive-level public health boards and School and Office of Education Boards to align on shared goals for child mental well-being.

• Lead and participate in high-visibility activation in-person events, online webinars, and school fairs, acting as a respected advocate for the Bright Life Kids mission.
• Provide informative materials and engaging discussions to educate parents about the importance of child mental well-being and the services offered by Bright Life Kids.
• Distribute branded swag and conduct webinars or in-person sessions to increase awareness and engagement.

• Track key metrics related to outreach, engagement, and conversion rates.
• Regularly report progress, insights, and recommendations to manager, marketing team and upper management to inform decision-making and optimize strategies.
• Leverage Salesforce as primary CRM tool

• Continuously gather insights from engagement efforts and incorporate feedback to quickly enhance outreach and marketing strategies.
• Identify opportunities for new assets and…