Market Intelligence & Strategy Manager

As a Market Intelligence & Strategy Manager working for Taylor Morrison you will collect and analyze data from secondary sources, competitive shops, and internal sources to provide support on recommendations on existing communities and future land opportunities with reliable forecasts of price and pace. Provide the “voice of the consumer” with sound data research on consumer preferences/wants/needs that can be applied to Division decisions on community design, product development, home specifications and marketing communications.

What You’ll Do

Evaluation and Recommendations on existing Community Positioning

Monthly completion and assessment of resale data

Regular field work including shopping competition (collect front line intelligence on market shifts, consumer preferences, specification levels). This can range from troubleshooting problematic communities, or collecting drivers of success to replicate

Experience in selected primary research including focus groups & survey creation/administration

Monthly completion and assessment of Competitive Market Assessment (CMA) for each community

Monthly positioning reviews with Division President and Ops team

Evaluation and recommendations on future Community Positioning

Fieldwork- perform site and competitive evaluations

CMA completion and communicate recommendations on price, product and promotion to the Division President and Ops team

Community design, floor plans, specifications, that culminate in Pace and Price forecasts

Resale analysis completion and discussion with Division President and Ops team

Portfolio Investment Committee (PIC) submittal reports. Finding data, pulling together the business case of what the benefits are purchasing this property and who are the customers

Consumer Group wants/needs identified through Focus Groups Conduct focus groups, surveys or other research (as needed) to ensure proper product/price positioning prior to opening. Bring the voice of the consumer to product design and development. programming guide and actively participate in charrette process

Assist with new product development - provide consumer feedback

Strategic Plan Development and Evaluations

Coordinate with Division President and Ops team on both short and long term strategic initiatives

Gather, analyze, and communicate both macro and micro-level market

Assess market opportunities for growth strategy (somehow comb the key components of Macro Market data and communicate implications

Assess Consumer Group sizes and changes, submarkets and competitive supply and identify opportunities (Opportunity Matrix)

Communicate key findings as appropriate with local division management teams

Assist Division Presidents with the Final Strategic Plan Presentation

Provide support for the completion of the Corporate Workbook

Perform other duties as assigned

You might be just who we’re looking for if you have…

• Minimum Bachelor’s degree in Business, Real Estate, or quantitative field required. Equivalent industry experience preferred
• 4+ years of experience in site selection, competitive assessments and/or market evaluations in homebuilding or similar industry
• Experience in data gathering from various sources and compiling into logical charts, graphs, tables, and written form
• Highly proficient in Excel, Word and Power Point
• Very strong written and verbal communication skills
• Experience with housing database tools is a plus, but not required
• Local Market knowledge preferred

FLSA Status:
Exempt

Will have responsibilities such as:

• Interviewing, selecting, and training employees
• Setting rates of pay and hours of work
• Appraising productivity; handling employee grievances or complaints, or disciplining employees
• Determining work techniques
• Planning the work
• Apportioning work among employees
• Determining…