Business Development Representative

Base pay range

$50,000.00/yr - $60,000.00/yr

Commission

About Shoplift

Ecommerce brands are under constant pressure to grow revenue while advertising costs climb and competition intensifies. Yet most merchants are flying blind—making decisions about product pages, merchandising, pricing, and offers without ever testing what actually drives conversions. The difference between guessing and knowing can be 15‑30% in revenue, but A/B testing has historically been too expensive, too complex, or too slow for most brands.

Shoplift changes that. We're the fastest, easiest A/B testing platform built specifically for Shopify merchants. We help brands discover what actually converts—should luxury skincare shoppers see lifestyle photos or close‑up texture shots? Does a supplement brand's product page convert better with per‑serving or per‑bottle pricing? These decisions matter, and we make it simple to find the answers through visual editors, AI-powered recommendations, and expert guidance.

We're scaling rapidly with 2,000+ brands trusting us to optimize their stores, from fast‑growing DTC brands to Shopify Plus merchants. What sets us apart isn't just our product—it's our world‑class partnerships team (deeply embedded with the Shopify ecosystem) and our customer success organization that ensures brands actually get value from testing, not just another tool they install and forget.

As we accelerate growth, we're expanding our already‑strong revenue organization. You'll have direct impact on our trajectory, real ownership over your area, and the chance to refine how we execute s isn't about reinventing strategy—it's about excellent execution with a team that's proven it knows how to win.

We're a team of builders who value speed, directness, and getting shit done. We move fast, iterate constantly, and aren't afraid to change course when something isn't working. If you thrive in high‑autonomy environments where your work directly moves revenue, you'll love it here.

The Role

As a BDR at Shoplift, you're the first voice prospects hear. You'll qualify inbound leads through cold calling and outreach, book demos for our Account Executives, and run educational outbound campaigns that help ecommerce brands succeed—whether they're ready to buy or not. This is a foundational sales role designed to teach you the craft of selling while giving you a clear, fast path to becoming an AE.

Here's what makes this different from most BDR roles: You're not a lead factory grinding through quotas. You'll work closely with AEs, learn our product deeply, sit in on customer calls, and build the skills you need to close deals yourself. High performers get promoted to AE quickly.

Why this role matters: We have more demand than our AEs can handle, which means qualified leads are slipping through. Your job is to make sure every good‑fit prospect gets in front of the right AE at the right time. You'll be the quality gate that ensures our sales team works on deals worth closing.

What You'll Do

Qualify Inbound Leads (60% of time)

• Respond to demo requests, app installs, and marketing leads within minutes
• Cold call prospects to qualify fit:
  Do they have a Shopify store? Appropriate traffic/revenue? Valid CRO use case?
• Determine if prospect meets ICP and route to the right AE
• Book qualified demos for AEs when prospects are ready to evaluate
• Manage follow‑up sequences for leads not ready to buy now

Run Educational Outbound (30% of time)

• Reach out to high‑fit prospects (Shopify Plus brands, specific verticals, warm partner connections) to offer value first
• Share free resources, lead magnets, and educational content about A/B testing and CRO
• Offer to connect prospects with relevant people in our network (agencies, experts, other brands)
• Build relationships by helping brands succeed, even if it doesn't result in an immediate demo
• Test new messaging and approaches focused on education rather than hard selling

Partner with AEs (10% of time)

• Attend AE demos and customer calls to learn the full sales cycle
• Debrief on meetings you booked:
  What went well? What could improve?
• Provide feedback on…