Director of Sales | Jacksonville Inn

Director of Sales

Shaner Hotels is seeking an experienced and results-driven Director of Sales to lead the sales strategy and revenue growth for our Jacksonville Holiday Inn. This leadership role is responsible for driving top-line revenue through strategic business development, market expansion, and the successful management of all aspects of the Sales Department. The ideal candidate is a motivated hospitality professional with a passion for building relationships, identifying new business opportunities, and leading high-performing teams.

If you thrive in a fast-paced environment and are committed to delivering exceptional results, we invite you to grow your career with one of the hospitality industry's leading owner-operators and management companies.

What You'll Do

As the Director of Sales, you will:

• Develop and execute strategic sales initiatives to achieve and exceed hotel revenue and budget goals.
• Identify, solicit, and secure new business while strengthening relationships with existing corporate, association, government, sports, leisure, and group accounts.
• Analyze market trends and identify new business opportunities and market segments to maximize hotel revenue.
• Develop promotional packages and marketing campaigns to increase occupancy during need periods.
• Represent the hotel at trade shows, chamber of commerce events, networking functions, and community organizations to generate new business and increase brand awareness.
• Lead, coach, and develop the Sales team while fostering a collaborative, high-performance culture.
• Ensure compliance with all Shaner Hotels, brand, and hotel sales policies, procedures, and standards.
• Collaborate with the General Manager and department leaders to develop and execute hotel business strategies.
• Prepare, manage, and monitor the annual Sales Department budget while maintaining appropriate cost controls.
• Maintain current knowledge of the local market, competitive landscape, and customer trends to develop effective sales strategies.
• Communicate effectively across all hotel departments to ensure exceptional guest experiences and successful execution of group business.
• Work a flexible schedule, including weekends, holidays, and varied shifts, as business needs require.
• Perform other duties as assigned

What We're Looking For

Required Qualifications

• Minimum of 5 years of progressive sales experience, preferably within the hospitality industry.
• Clean driving history with a valid driver's license
• Proven success in hotel sales, business development, and revenue generation.
• Strong leadership, organizational, and team development skills.
• Working knowledge of hotel operations and hospitality sales processes.
• Experience developing and managing departmental budgets.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Proficiency with hotel sales and marketing systems and tools.
• Ability to interpret business documents, banquet event orders (BEOs), operating procedures, and safety guidelines.
• High school diploma or equivalent required.

Preferred Qualifications

• Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Bilingual English/Spanish skills are a plus.
• Knowledge of the local market, area businesses, attractions, and economic trends.
• Experience working with Marriott, Hilton, Hyatt, IHG, or other major hotel brands preferred.

Shaner Hotels has an exciting opportunity at our 98-room Holiday Inn Jacksonville E 295 Bay meadows. Conveniently located at the intersection of Interstate 295 and Bay meadows Road, our hotel provides easy access to downtown Jacksonville, the city's beautiful beaches, and many of Northeast Florida's top business, healthcare, and entertainment destinations.

Guests enjoy our prime location near St. Johns Town Center, The Avenues Mall, the University of North Florida, Mayo Clinic, and Florida State College at Jacksonville – South Campus. Outdoor enthusiasts can also explore the nearby Timucuan Ecological and Historic Preserve, offering miles of hiking, biking, kayaking, and other recreational activities.

Our full-service hotel features comfortable guest accommodations, an on-site restaurant…