Senior Manager, Group Sales

Department:
Ticket Sales & Service

Reports To:

Vice President of Ticket Sales & Service

Location:

Jacksonville, FL

Sporting JAX is seeking a strategic, results-driven Senior Manager, Group Sales to lead the club's group ticket sales strategy, execution, and growth initiatives across all Sporting JAX ticketed events.

The Senior Manager, Group Sales serves as the department's lead resource for group sales strategy, program development, forecasting, training, and execution while maintaining responsibility for personal group sales production and supporting overall team group sales performance.

This role is responsible for developing and executing comprehensive group sales programs that generate revenue, increase attendance, strengthen community engagement, and create long-term organizational relationships throughout Northeast Florida. The Senior Manager, Group Sales will serve as the department's subject matter expert on group sales and will work closely with Account Executives, Ticket Operations, Marketing, Community Relations, Corporate Partnerships, and executive leadership to maximize group ticket sales performance.

This position combines direct selling responsibilities with leadership, coaching, program development, and execution oversight. The ideal candidate is a highly organized sales professional with strong business development skills, proven group sales experience, and the ability to create scalable programs that drive meaningful revenue growth.

• Develop and execute the overall group sales strategy for Sporting JAX ticketed events, including USL Championship and Gainbridge Super League matches.
• Lead efforts to achieve annual group ticket sales goals established by Ticket Sales & Service leadership.
• Serve as the department's primary resource for group sales strategy, best practices, training, and account development.
• Prospect, cultivate, negotiate, close, and service high-value group accounts across corporate, youth sports, schools, nonprofits, faith-based organizations, military groups, civic organizations, and community partners.
• Create, implement, and manage group sales campaigns, theme nights, ticket programs, and community initiatives designed to drive attendance and revenue.
• Lead the group sales strategy and execution plan for theme nights, community initiatives, and other attendance-driving events.
• Develop repeatable group sales programs, sales tools, presentation materials, and best practices that can be leveraged across the Ticket Sales & Service department.
• Identify new revenue opportunities and innovative group sales concepts that align with organizational goals.
• Support Account Executives on group sales opportunities, including prospecting strategies, proposal development, pricing discussions, negotiations, and account servicing.
• Conduct group-focused coaching sessions and training programs to improve group sales effectiveness across the department.
• Participate in group sales pipeline reviews and provide recommendations to improve conversion rates, prospecting effectiveness, and account development.
• Collaborate with Ticket Operations to ensure accurate group order processing, seating fulfillment, inventory management, ticket distribution, and fan experience execution.
• Partner with Ticket Operations and Ticket Sales & Service leadership to develop and manage group inventory strategy, seating allocations, experience inventory, and group ticket pricing recommendations.
• Coordinate with Marketing, Community Relations, Corporate Partnerships, Operations, and Game Presentation to support group sales initiatives and matchday experiences.
• Oversee the successful execution of group-related matchday experiences, recognition elements, hospitality programs, and group fulfillment initiatives.
• Maintain accurate and timely records of all prospecting activity, account communication, proposals, closed sales, and account notes within the CRM.
• Analyze group sales performance, identify trends, and provide recommendations to Ticket Sales & Service leadership.
• Develop and maintain group sales forecasts, pacing reports, pipeline analysis, and revenue projections for Ticket Sales & Service leadership.
• Track performance against established group ticket sales goals and provide recommendations to improve pacing and overall results.
• Attend all required home matches, group events, sales activations, community appearances, and organizational events.
• Represent Sporting JAX professionally within the community and at networking events, business functions, youth sports events, and other assigned activities.
• Develop and maintain strategic relationships with key community organizations, youth sports leaders, business groups, schools, and nonprofit organizations throughout Northeast Florida.
• Follow and help enforce all approved pricing structures, promotional guidelines, offer governance procedures, and ticket sales policies.
• Participate in the interview process and provide hiring recommendations for Ticket Sales &…