Commercial Fire Sprinkler Sales Representative - Ocoee, FL

Who are we?

Wayne Automatic Fire Sprinklers, Inc. has been in business for over 48 years and currently has 7 branches across Florida and North Carolina. We’re a family business at our core and are proud to be a part of a life-saving industry. Here at WAFS, we offer a company culture that promotes continuous growth in your career and treats our team members like family.

We are an open-book company and share our financials with all team members. We are proud to be an Employee Stock Ownership Plan (ESOP) company, which means every eligible team member is also an employee-owner, sharing in the growth and long-term success of Wayne Automatic. Learn more about our company and history at  or visit our company's Facebook page at Wayne Automatic Fire Sprinklers Inc.

Wayne Automatic Fire Sprinklers is looking for an experienced Commercial Contract Sales Representative to join our Ocoee branch. The Commercial Fire Sprinkler Sales Representative for Wayne Automatic Fire Sprinklers, Inc. is primarily responsible for selling new construction projects and meeting and/or exceeding the company's established sales quotas and gross profit margins. This position prepares accurate and timely new construction proposals. The Commercial Fire Sprinkler Sales Representative ensures that proposals are tracked in accordance with company practices and follows up with customers in a timely manner to ensure receipt and answer questions.

Day to Day:

Prepare accurate proposals for new construction projects and follow up with customers to answer questions

Update and utilize WAFS ERP to maintain customer profiles, sites/properties, opportunities, quotes, reports, and activities to improve customer management and capture work Track and manage opportunities in ERP from start to finish; submit required project paperwork and documents (checklists, contracts, insurance, drawings, etc.) as needed

Meet or exceed company sales quotas and profit margin goals

Build strong, multi-level customer relationships to ensure WAFS is their vendor of choice

Schedule regular appointments with customers to review services, identify new opportunities, and collaborate with other WAFS Sales Reps (LSS, Service, Alarms) to meet customer needs

Conduct Lunch & Learn sessions and other presentations to generate additional business

Attend networking events and participate in associations/committees to build connections and obtain new business

Provide management with regular updates on market conditions, customer objections, service concerns, and competitive challenges

Work with management to review capture rates and adjust strategies when needed

Collaborate with WAFS General Counsel on contract reviews, clarifying scope, exclusions, and legal terms to minimize risk Represent WAFS professionally through approved customer entertainment and relationship-building

Enhance knowledge of WAFS products, services, and procedures by attending training and department meetings

Maintain professionalism, diplomacy, and positive relationships with both external customers and internal team members

Communicate and assist colleagues as needed to quote jobs and answer questions

Submit all required reports accurately and on time Perform other duties as assigned

What are the Qualifications for this position?

Should have a working knowledge of Fire Sprinkler Systems including NFPA 13D, 13R, 13, 14, and 203 - 5 years of fire sprinkler experience is preferred

Outstanding communication skills with a professional presence to engage and impress customers and prospects

Strong time management, organizational, and detail-oriented skills with the ability to multitask effectively

Proven networking ability and business development skills to generate new opportunities

Excellent verbal and written communication skills

Ability to think quickly, adapt, and build strong connections with diverse customers

Collaborative team player who performs well under pressure, meets deadlines, and consistently achieves or exceeds sales and profit goals

Self-motivated, resourceful, and able to work independently with minimal supervision

Proficient in ERP systems, Microsoft Word, Excel, and Outlook;
PowerPoint experience preferred

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