Vice President, Business Development

Vice President, Business Development

Build the future of AI-enabled digital marketing growth

IBT Online helps companies grow their sales, brands, and businesses through high-performance online marketing, ecommerce, websites, and localization – powered by data, strengthened by strategy, and accelerated by AI.

We are hiring a Vice President, Business Development to lead new client acquisition and build a scalable, disciplined growth engine – integrating Sales + Marketing (“Smarketing”) and leveraging our AI-enabled commercial stack.

The VP, Business Development is a senior commercial leader responsible for pipeline creation, opportunity conversion, and new revenue growth
. This role works closely with IBT Online leadership and is accountable for building a repeatable go-to-market motion – process, tools, messaging, and performance discipline.

• Online marketing
• Ecommerce
• Websites and localization

IBT Online Services

We pride ourselves on our ability to help our clients develop their business in any and all of their target markets.

Revenue growth & sales leadership

• Own the end-to-end sales cycle: targeting → discovery → proposal → negotiation → close.
• Build and maintain a high-quality pipeline aligned with our ICP and service priorities.
• Maintain forecasting discipline and accurate pipeline reporting.
• Drive deal quality: clear scope, strong margins, realistic delivery timelines.

• Lead Sales–Marketing alignment: definitions (MQL/SQL), handoffs, follow-up SLAs, lifecycle stages.
• Collaborate with Marketing to improve lead quality, conversion rates, and message-market fit.
• Use performance reporting and attribution to guide decisions and iteration.

• Build and manage an ICP-aligned account universe and prioritization model.
• Execute consistent outbound motions (email, Linked In, partner outreach, targeted campaigns).
• Use discovery to qualify quickly and professionally (budget, authority, need, timing).

• Develop and expand partnerships that create access to qualified decision-makers.
• Build credibility through networks and targeted market presence.
• Identify vertical/segment opportunities and help refine offers and positioning.

• Get to know and understand IBT Online’s existing playbooks, outbound frameworks, messaging/talk tracks, and go-to-market (GTM) processes – and then evolve, update, and operationalize them as required to achieve consistent commercial success.

• Proven B2B business development and closing experience (services/agency, SaaS-enabled services, consultative selling).
• Track record selling to owner-operators and/or C-suite stakeholders.
• Strong discovery and qualification discipline; ability to run multi-stakeholder buying processes.
• Comfort operating as both strategist and hands-on operator.
• Excellent communication skills (written and verbal); executive presence.
• Bachelor’s Degree (or equivalent academic qualification).
• Marketing and sales certifications (e.g., Hub Spot, Google, Meta, Salesforce, MEDDICC / Challenger / consultative selling certifications).

• 5+ years of digital marketing agency experience (consultative selling environment preferred).
• Hub Spot familiarity and disciplined CRM hygiene.
• Experience selling marketing, ecommerce, websites, and/or localization services.
• Experience building playbooks, outbound frameworks, and Sales–Marketing operating rhythms.
• Strong “human-led, AI-enhanced” approach to productivity and enablement.

First 30–60 days

• Learn IBT Online’s services, ICP, messaging, and commercial stack.
• Build an initial target account list and begin structured outbound activity.
• Establish a forecasting and reporting rhythm with leadership.

First 90 days

• Refine messaging and talk tracks based on real market feedback.
• Generate consistent qualified opportunities and a predictable activity cadence.
• Improve Sales–Marketing alignment (Smarketing) with clear definitions and SLAs.

First…