Golf Sales Manager

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Management Palm Beach Gardens, FL, US

3 days ago Requisition

The Golf Sales Manager is responsible for generating, contracting, planning, and executing golf-related group business for the resort, with a primary focus on Buddy Golf Groups ranging from 12–24 players and wedding groups requiring organized golf. This position is responsible for driving golf-related revenue through proactive sales efforts, relationship development, and exceptional event execution while promoting all resort amenities, accommodations, dining experiences, and golf offerings.

The Golf Sales Manager serves as the primary point of contact throughout the sales and planning process, overseeing contracts, room blocks, tee time coordination, golf logistics, billing accuracy, and post-event follow-up to ensure an exceptional guest experience and drive repeat business. The role works closely with Golf Operations, Resort Sales, Catering, Accounting, and other operational departments to deliver seamless events to maximize profitability.

The following duties and responsibilities are representative of the position. Other duties may be assigned as business needs require.

• Serve as the primary sales and service contact for Buddy Golf Groups consisting of 12–24 players, as well as organized golf programs associated with contracted wedding groups.
• Respond promptly and professionally to inquiries and qualified leads; develop customized proposals and presentations designed to convert opportunities into confirmed business.
• Partner with the Resort’s Sales, Catering, Revenue Management, Golf, and other operating departments to develop and present comprehensive resort packages that maximize guest engagement and revenue across accommodations, golf, dining, spa, and other resort experiences.
• Develop a strong understanding of the competitive landscape, including competitor resorts, golf destinations, pricing strategies, product offerings, and market positioning; and apply this knowledge to effectively position the Resort.
• Negotiate package pricing and other contractual terms within established Resort guidelines and approval parameters.
• Solicit, and cultivate new business for Buddy Golf Groups and Wedding Golf Groups through proactive outbound sales efforts, referrals, networking, partnerships, and other business development initiatives.
• Develop, establish, and maintain strong relationships with travel professionals, golf group organizers, wedding planners, golf organizations, and other key industry partners.
• Generate incremental room, golf, and resort revenue through direct sales efforts, repeat business, referrals, wedding planner relationships, strategic partnerships, and cross-selling of Resort products and experiences.
• Maintain a healthy and qualified sales pipeline, including active prospects, tentative opportunities, future opportunities, and repeat business, and appropriate follow-up.
• Conduct sales calls, site inspections, client presentations, networking activities, and other face‑to‑face sales initiatives designed to generate and convert new business.
• Represent the Resort at industry events, trade shows, golf tournaments and events, sales missions, and other business development activities as directed.
• Coordinate and manage all golf-related group requirements, including tee times, player pairings, transportation, club rentals, merchandise, tournament details, and other golf-related services.
• Prepare, negotiate, and execute golf contracts, and related documentation in accordance with established Resort policies, procedures, and…